Driving innovation at every stage of your product development3rd – 4th October, London, UK
2016 proved a fantastic event for the Alcohol innovation Congress, as we opened our doors to the brightest minds across Marketing, Packaging and Product Development world of alcohol innovation. The event features some stand-out presentations which helped define key strategies brands can take to differentiate their products and stand out to consumers.
Highlights ranged from across Alcohol categories and included a presentation on disruptive spirits marketing from Brown-Forman, an insight into the changing nature of the traditional champagne industry from Moet-Chandon and a panel discussion focussing on how innovation can be cultured in big brands, which was hosted by Pernod Ricard.
2017 will see the event return with an agenda that will once again highlight the key points of product development across the Spirits, Beer, Wine and Cider segments.
As the consumer market becomes increasingly crowded, it is evident there has never been a more important time for brands to ensure every element of their product is differentiated carefully from its competitors.
With the wine and champagne category progressively moving to different methods of product communication, this traditional category looks set for big changes in the near future.
The AIC event is a meeting point for all those involved in product development, manufacturers, consultants and designers from across Europe. We look forward to welcoming the following attendees to our events: