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The leading Canadean event spotlighting the newest innovations in alcohol products

29th – 30th November, 2016, London

Canadean’s Alcohol Innovation Congress will be returning to London for its 5th year on the 29th and 30th of November, 2016. The 2016 event will continue to bring together leading Innovation personnel, but with a broadened focus. For the first time the event will expand its innovation to the categories of packaging, labeling and finally marketing strategies. It will serve as the complete platform to discuss the latest strategies across the product development cycle.  

2016’s event will see a strong focus on utilizing insights, culturing innovation and developing great marketing strategies that will match from leading brands such as Brown-Forman, Efes brewers, Chivas brothers and Marie Brizard Wine & Spirits to name just a few.

These discussions and many more, will be present at the 5th Annual event. If you are interested in registering as an attendee, please go to our Registration page to confirm your place for 2016


Event News

A Focus on Packaging Innovations

This year we have arranged for a number of packaging discussions to take place and back to return to the speaking panel is leading cognac brand Braastad. Last year they discussed repositioning of one of their cognacs focussing on how in-depth consumer insights changed their approach to both the category and their brand. They have since won several awards and this year Ina Christin Halseth Ravnanger, Head of Innovation at ArcusGruppen, will once again be hosting the session and discussing ...

Transformation in the traditional champagne industry

As we witness a wave of new innovations shake up traditional alcohol categories the future of alcohol products points to further innovation. Whilst the dominant players are owned by the beer and spirits categories, wine will continue to fight other sectors for shelf space in stores and struggle to gain the upper hand. A recent report claims that in order for brands and retailers to compete more successfully within this category they should be focusing on developing and offering a really ...

A Meeting of Innovation Experts

For 2016 the Alcohol Innovation Congress will be opening up to a host of job functions across the product development cycle. With marketing expertise from Brown Forman, a packaging case study from Arcus-Gruppen the Nordic spirits brand and a discussion on culturing innovation from the spirits giant Pernod Ricard, this year will prove the most encompassing and exciting event to discuss the key trends across the alcohol industry.


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