Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player


The leading Canadean event spotlighting the newest innovations in alcohol products

29th – 30th November, 2016, London

Canadean’s Alcohol Innovation Congress will be returning to London for its 5th year on the 29th and 30th of November, 2016. The 2015 event was our largest yet; drawing in over 200 attendees from across the alcohol categories.  

The 2016 event will continue to bring together leading R&D and Innovation personnel from companies large and small. It serves as a perfect platform to discuss the latest strategies within the alcohol NPD space.

2015’s event had a strong focus on brand repositioning, and reconnecting with your consumer, including a special case study delivered by Ina Ravnanger, the Category Manager at Braastad. 2015 also featured a highly popular talk delivered by Ruskin Universities’ Professor Tim Froggett who focused on the impact of the different designs of beer taps.

We were lucky enough to have Richard Clark from Halewood International chair the conference as well as provide some background on the provenance of his brand Crabbie’s, and where the idea was formulated. He also discussed the strength in marketing the brand solely based on its ginger properties.

2015 also saw an interactive roundtable session which was summarized with a host led presentation of key takeaways from each of the roundtable discussions. These included tips for selling premium products in-store, ideas for improving glass packaging as well as a discussion on turning R&D concepts into real life commercial products.

There discussions and many more, will be present at the 5th Annual event. If you are interested in registering as an attendee, please go to our Registration page to confirm your place for 2016.


Event News

A Focus on Packaging Innovations

This year we have arranged for a number of packaging discussions to take place and back to return to the speaking panel is leading cognac brand Braastad. Last year they discussed repositioning of one of their cognacs focussing on how in-depth consumer insights changed their approach to both the category and their brand. They have since won several awards and this year Ina Christin Halseth Ravnanger, Head of Innovation at ArcusGruppen, will once again be hosting the session and discussing ...

Transformation in the traditional champagne industry

As we witness a wave of new innovations shake up traditional alcohol categories the future of alcohol products points to further innovation. Whilst the dominant players are owned by the beer and spirits categories, wine will continue to fight other sectors for shelf space in stores and struggle to gain the upper hand. A recent report claims that in order for brands and retailers to compete more successfully within this category they should be focusing on developing and offering a really ...

A Meeting of Innovation Experts

The AIC event is a meeting point for all those involved in product development, manufacturers, consultants and designers from across Europe. We look forward to welcoming the following attendees to our events:

The Emerging Markets of Asia

Alongside expansion into parts of Africa, particularly in regards to RTD products, the buzz word for the alcohol industry at the moment is Asia. Showing a very receptive attitude to super premium spirit products, the leading players will be looking into

Key Insights into New Categories

Canadean will once again be providing you with special insights that will help you determine what the most current consumer trends are across the wine, spirits, beer and cider categories.


Spotlight Sponsors

Countdown to Alcohol Innovation Congress 2016