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3 Approaches to Increase Sales in the Beer Market

Over the past decade, the beer industry has been experiencing many changes that have transformed the traditional sector into a more consumer-friendly. The success of some products like the craft beer category is now challenging the big breweries to change their ways and find new forms to attract the buyer.

1.    Portfolio Diversification

The impact of the massive competition in the beer market has now started a massive transformation in investments. The big breweries are now more aware of the success that diversification will bring to them and are putting their money on categories like craft, 0% beer, low ABV beer and even marijuana.

2.    Digitalisation and Distribution Strategies

As a new channel for growth, beer companies can use it to get their product reach new customers. With the implementation of e-commerce strategies, it also facilitates the buying process for the consumer. And although the beer industry is confessed to being a few years behind on the digital revolution, the space for growth can be enormous.

Although e-commerce can be a distribution strategy, we want you to think in the strategies to reach the people who are not searching your product. Some strategies are now including experiences like beer tours where the consumer understands the history of the brand and the character of the product. There are also strategies that involve working alongside pubs and bars to offer dining experiences and pairing beer and food.

3.    Embrace your community and position your brand.

Being part of a community can work as a differentiation strategy. The origins of a company are part of the brand and can make a crafted product more attractive to the eyes of the consumer. Working with local distributors and local producers will get you a stronger image and the platform to effectively position your local brand.

If you are involved in the beer industry and you are looking to stay ahead of the market, save your place for the 20th Anniversary of the International Beer Strategies Conference from the 8th to the 10th of May 2018. Your registration includes a Brewery Tour at the Meantime Brewery (Limited Spaces). Register with the code MK-VASEO1

Countdown to International Beer Strategies Conference 2018




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