Managing Director Canadean Consumer, Canadean
Neil Hendry is Managing Director of Canadean Consumer, having joined Progressive Digital Media (PDM) in July 2010.
Neil has over 18 years' experience in B2B and B2C marketing, with his main areas of expertise being market entry strategies and planning, as well as globalization of marketing and brand messages. Prior to joining PDM, Neil was Global Director of Consulting for Datamonitor's Consumer Markets, Retail and Financial Services divisions, having joined the company in 2004 as Director of Research and Analysis for its Consumer team. He also set up Datamonitor's operations on the ground in Hyderabad, India from 2005 to 2007. Prior to joining Datamonitor, Neil held a series of senior marketing positions with the French tyre manufacturer, Michelin.
He has lived and worked in the USA, UK, New Zealand, Australia, Singapore, Malaysia, China and India and holds an MBA (Hons) in economics from Griffith University in Australia.
- Panel discussion: Defining ‘health’ - Understanding the perceptions of the customer in order to develop the appropriate beverage 09:00, Tue, 18 Sep 2012
- Deliberating on demographics: Increasing sales in healthy beverages by considering the best areas for expansion 15:15, Tue, 18 Sep 2012