How to use strategy maps for early warning in the healthcare industry

New to Competitive Intelligence in Pharma

Monday 5 December 15:00-17:30

The latest thinking in the C-Suite is to apply strategy maps to assess the competition. Strategy maps focus on what it takes to execute strategy -the financial, customer-facing, operations and human and technical resources elements of strategy execution.

This exclusive new workshop led by Leonard M. Fuld, Fuld & Company President (pictured right) will show you how to:

• Build this alternative analysis tool to increase company productivity
• Demonstrate how one can use strategy mapping to gain insight on a rival’s operational strengths and weaknesses, such as its ability to develop new markets and successfully message to the industry and to consumers
• Provide early warning on competitor initiatives in order to stay ahead in the industry

The above factors are based on the pioneering balanced scorecard work of Harvard Business School professors Kaplan and Norton and a recent article in the HBS Balanced Scorecard Report.

Be sure to visit http://www.arena-international.com/cii/2012-ci-workshop/ for more details.