Hotel Technology for a Fast Moving Modern World
Hotel technology has seen a vast amount of advances over 2016; these being critical to attracting and engaging the guests. Check-in applications and payment methods are key examples of those advancements that we are seeing increasing in popularity amongst hoteliers. Whilst these have been around for a few years, it is clear that these specific hotel technology areas are now hitting full stride – near enough every guest has a smartphone and seeks an efficient check-in service after long travels and tiring days so this is the chance to utilize the technology around us to create that modern day guest experience.
Mobile devices are already used widely across airlines for check-in and with this expanding across the hotel industry, hoteliers aim to provide guests with a faster check-in and out along with the ability to communicate real-time information regarding their room. Whilst these hotel technology choices require some investment from hotels, the introduction of them could resolve the issue of people not wanting to go to the front desk. Despite this, we have to remember that the hotel and hospitality industries are predominantly about guest interaction, something which is harder to incorporate through a device. Strategic planning of these introductions will ensure each and every guests needs are met - Harlem Aloft in New York got around this factor by positioning their front desk in the middle of the lobby; this allows the guest to interact as they wish or bypass this part completely.
Whilst also allowing for this smooth check-in process, these are several benefits that this technology can offer hotels and its guests:
· Confirming or cancelling reservations
· Online payment receipts
· Quicker accessibility to information
· Specialised rewards that aren’t available to general public
· Targeted messaging
· Increased loyalty
Hotel technology will be discussed in depth throughout the 2017 International Hotel Technology Forum with topics including technology decision making with regards to revenue, creating a digital roadmap and making the digital transformation a success amongst workforce.