Introducing the IHTF Marketing and Sales Track
We recognise that the hospitality market is making significant shifts towards digital transformation with no department immune from the march of technology. In response, we’ve conducted months of in-depth field research to uncover the challenges and opportunities hoteliers working in sales, marketing and revenue want to see explored at IHTF.
From our extensive interviews with international hoteliers we’ve curated a comprehensive programme of events, packed with exclusive content and guest speakers. Join us in 2017 to hear more about:
o Benchmarking for sales channel performance – where to invest and what ROI to expect
o Content is King – but do we give it the attention it deserves?
o How to answer the OTA question - what should the OTA and hotel relationship look like?
o Strategies for driving direct bookings and winning market share
o Utilising digital marketing to increase revenue from added services
o Capturing the loyalty of the millennial generation without alienating your core guest base
o Capitalising on the power of social media to grow revenue
o All about the bottom line – what technology to buy to boost profits
As an IHTF delegate you’ll have the opportunity to take part in a series of workshops, panel debates, roundtables, live demos, keynote and live interviews and are invited to mix and match your sessions to form your own agenda.
We look forward to seeing you in Paris in 2017 and grab your ticket by clicking the link on the right