Programme Day One

Chairman’s opening remarks

Keynote address:
Understanding the business models and adoption trends that are driving the industry and building a persuasive business case for mobile banking

• Assessing the market demand for mobile financial services; market drivers and adoption trends; and the implications for the banking industry and for your institution
• Exposing the underlying demographic trends that are driving growth and how banks should tailor their approach to capture these market segments
• Forecasting the development of the mobile market to understand the size of the opportunity and where to direct investment to capitalize on the mobile channel

Keynote Address:
Non-Online Bankers and the Mobile Channel: Lessons from the Frontline (Case Study: ANZ National)

• How to go about understanding which customers to target for mobile banking
• Understand which services ‘offline’ customers adopt and how they use them
• Assess the operational and financial impacts of mobile banking for non-online bankers

Featured keynote:
Lifting the lid on a winning business model for mobile banking

• Understanding the phenomenal growth of mobile banking in the US and what the trend of exponential growth means for the market, the banking industry and individual institutions
• Revealing the true costs of developing and implementing a mobile solution – what you need in the budget to launch successfully
• What are the essential services that an mbanking platform needs to offer and what is the most cost effective way to develop them?
• Generating a return on your investment –  How a mobile solution can cut costs and boost profits for your institution
• Looking to the future of mobile to determine how banks should be designing their mid and long term strategies for technology investment and channel development, and exploring the possible impact on other retail and commercial banking channels
• Case study: Outlining USAA’s successes in the mobile space to date and plans for the future

Panel Discussion:
Critical trends in technology that will determine the success of your mobile banking offering

• Exploring the different channels and platforms
• Which are most suitable for the banking product?
• Which do you have to incorporate to guarantee a successful product?
• How can you optimize user experience across multiple device types and operating systems?
• Assessing the impact of smart phones and the ‘application store’
• Which device manufacturers are doing the most to enable mobile banking and what more can be done to support this emerging technology? How can the banking industry encourage device manufacturers to do more to support mbanking?

Panel Discussion:
Developing the platform in-house vs. buying a vendor solution; evaluating the vendor market

Many banks just entering the mobile banking space will look to a vendor to speed their entrance to the market, whilst many of those that built platforms internally over the last few years are now looking to develop the next generation of mobile financial services, and may turn to vendors for these. This essential panel will pick apart the vendor market to make sense of the diverse range of solutions and help you determine which is best for your business.

• Evaluating the pros and cons of building in house vs. choosing a vendor solution to launch or upgrade your mobile platform
• Making sense of a crowded vendor market  - finding the right vendor partner

Integrating mobile effectively with your multi-channel strategy for a cohesive brand experience and greater customer loyalty and profitability

• Outlining the how the unique aspects of the mobile channel can be exploited to further develop a cohesive brand image
• Capturing the offline market – how to enroll and register customers who are not using your online channel
• Strategies to add value through each customer interaction
• Putting the customer experience at the centre of the brand stratergy
• Exploiting the mobile channel to enhance customer

Mobile Banking - the Key to Generating Deposits

The world HAS changed.  In 2008, more smartphones, were sold worldwide than desktop computers.  With the advent of the iPhone and it’s recent competitors, (Android / Blackberry and more to come), your customers use the Mobile Internet everyday.

As dramatic as ATMs, and Online Banking changed the world of finance, the Mobile Internet is now changing the banking world...fast.  MShift, leads the market; their mobile banking deployments in the USA represent over 200+ including 2 of the top 10 banks in the US. Come learn as MShift shares strategies and examples for your bank to generate new profit channels using the Mobile Internet, in a connected world.

In this session, Scott will demonstrate the newest innovations of MShift technology, including:

• MShift Mobile Deposit: enabling your customers to make deposits to their accounts using the camera and data plan on their smartphones - Randolph Brooks Federal Credit Union will be the first deployment of MShift Mobile Remote Deposit, and
• MShift Mobile Gift Cards: An innovative product unique to MShift mobile technology.

Executing a comprehensive mobile strategy for better overall customer experience -common challenges in mobile and the tools, techniques, and strategies for improving performance.

• A look at how Web applications, SMS, downloadable apps, and composite transactions are being used and where they often break down
• Strategies to achieve and maintain best-in-class performance, and common mistakes
• Design and implementation tips for companies looking to grow their mobile channel

Maximizing mobile banking adoption and usage – six key drivers to attain 100% user adoption

Generating exceptional customer adoption and usage is a vital ingredient in a successful mobile banking deployment. As mobile banking becomes a requirement, financial institutions must select a solution that maximizes user adoption in order to ensure success. Banks and credit unions seeking a strong return on investment should deploy a solution that can strategically reduce costs, mitigate fraud, acquire new customers, drive up offer acceptance and retain existing customers. Why? Because return on investment in mobile banking is directly correlated with the maximization of adoption and usage.

With 6 of the top 10 banks as customers, ClairMail’s industry leading technology and first-of-its-kind adoption process has helped banks realize the strategic potential of the mobile channel.  This session will explore the best practices banks have deployed around customer adoption and usage and will identify the six key drivers necessary for any bank to attain 100% user adoption.

Dissecting the ideal mobile financial services solution to establish the critical functionality and features your vendor solution or in-house development must have to be successful

• Outlining the essential functionality and usability criteria to take advantage of the most popular services and platforms
• Highlighting the role of mobile alerts as a key component of strong mobile offering
• Designing for adaptability and scalability to take advantage of future innovations in capability and application
• Ensuring integration across the business to offer a full service range on the mobile device
• Preparing to offer the next generation of mobile financial services

Uncovering key trends in the adoption of mobile financial services and the implications for building your customer base

In this session Juli Anne Callis of NIH Federal Credit Union presents the findings of new research evaluating the adoption trends of mobile financial services amongst different customer demographics. Drawing on her considerable experience of launching successful mbanking platforms, Juli Anne offers insight on what is driving these trends and the implications for your mobile strategy.

• Examining historical adoption trends and the critical factors that drive them
• Assessing the impact of Facebook and the iPhone on what the next generation of customers want from their bank
• Pinpointing factors that can help or hinder service uptake
• Evaluating the potential for next generation services such as mobile payments and the implication for your mobile strategy