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Branding and Packaging Trends to Prepare You For 2018

Today, in this current fast-evolving brand and packaging industry, it is vital to prepare for the upcoming year to ensure you stay ahead of competitors. Acing the most effective branding for your packaging should be your aim, think of your packaging as a “salesman” as it encourages customer’s engagement and purchase.

The following three trends will give you a head start to succeeding in 2018:

1.       Less is more

It has become more important than ever to ensure that labelling on products is clear and concise. As a result of a change in the consumer buying behaviour, consumers no longer want to be overloaded with information and images instead seek the most significant information to be presented such as ingredients, function and safety is expected to be gained at first glance. Keep clean labelling in mind in order to keep up with consumer demand, as this branding trend will be significantly used in 2018.

2.       Personalisation  

It is apparent that personalised branding has been making waves in the marketing industry. Leading brands such as Coca-Cola, Nutella and Marmite are great examples – we have all witnessed the success of their branding. Allowing customers the choice to personalise a product creates an opportunity for more revenue to be achieved, as they are willing to pay more for a product that has been specifically tailored for them.

3.       Green brand packaging

In a world that has become attentive on taking care of the environment, companies are showing their contribution to prevent damage to the climate through their packaging. Take Nike who packaged Nike Air Max trainers in air cushions. Evidently Nikes branding demonstrates less usage of materials by employing an ecological style of packaging.

Being aware of contemporary branding trends will give you a competitive advantage however the make-or-break challenge is being able to implement this into your packaging. PACE Europe allows you to stay ahead of the game by keeping up with the latest packaging and branding trends and challenges within this fast-paced sector.

Countdown to PACE Packaging and Converting Executive Europe Forum 2018

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