Chairman - Bob McDonald

‘I don’t believe sustainability is optional anymore. The world today is so flat, so transparent with the Internet, and the impact of individuals is so heightened because of the ability to blog and Tweet and other things, that consumers want to know what they’re buying into when they buy your brand. They want to know the company behind that brand. They want to know what that company stands for, and they want to know how that company takes care of the environment.’

Bob McDonald
Chairman of the Board, President and CEO, The Procter and Gamble Company