Unlocking the key to a successful packaging design process to deliver a functional, appealing and engaging product
In 2017, PACE USA will launch its first focused event on Design and Innovation.The event will host over 100 attendees with specific responsibility for packaging design and innovative development. This two day program will deliver a multitude of areas such as brand management, value-added packaging, personalisation and functional design. There will be a strong focus on improving product impact, consumer engagement and functional delivery all through the design and innovation of packaging.
The programme boasts an excellent speaker line up presenting on a range of case studies and real life experiences. We attract an impressive range of CPG and Retail brands from across the USA.
Do you want the opportunity to part take in panel discussions, debating the hottest topics in the industry, including how ecommerce is affecting the packaging world and how we can add more value into our packaging? Join us on the 17th & 18th May 2017 in Chicago!
As we all know, right packaging is essential for a product to be successful, as it is the first thing that is noticed by a customer. Therefore innovation should be a priority when it comes to product packaging, as consumers’ needs and wants are always changing.
When it comes to a present-day consumer – packaging design and innovation are becoming more and more important in their decision making process when choosing a brand or a product. Therefore it is essential to determine what design works best and what innovative trends can be spotted. This article will look at three key themes in product packaging that affect modern consumers’ buying decisions.
For the 2017 event the focus is on design & innovation. We have made it more niche for next year, ensuring sessions are relevant to all attendees.
We have an excellent line up for PACE 2017. Cristiana Grether from Coca-Cola will give a case study addressing their design thinking process to bring their 2017 strategy to life. Cristiana will identify why content is king and the importance of educating the marketing community on design. We are very pleased to have Coca-Cola on the 2017 speaking faculty, this will be one to watch.
It can be very challenging find the right solution provider to help make sure your packaging ideas can become a reality, created exactly the way you intended. PACE offers a unique advantage by giving attendees from CPG and retail the opportunity to meet one on one with a wide range of solution providers.
Our 2016 event was a huge success with a great turn out from packaging professionals across various global CPG companies.