Delivering functional, appealing and engaging product packaging.
In 2017, PACE USA will launch its first focused event on Design and Innovation.The event will host over 100 attendees with specific responsibility for packaging design and innovative development. This two day program will deliver topics on artwork, brand management, label development, printing innovation and functional design. With a strong focus on improving product impact, consumer engagement and functional delivery, this event will attract CPG and Retail brands from across the USA to Chicago this May.
For the 2017 event the focus is on design & innovation. We have made it more niche for next year, ensuring sessions are relevant to all attendees.
We have an excellent line up for PACE 2017. Cristiana Grether from Coca-Cola will give a case study addressing their design thinking process to bring their 2017 strategy to life. Cristiana will identify why content is king and the importance of educating the marketing community on design. We are very pleased to have Coca-Cola on the 2017 speaking faculty, this will be one to watch.
It can be very challenging find the right solution provider to help make sure your packaging ideas can become a reality, created exactly the way you intended. PACE offers a unique advantage by giving attendees from CPG and retail the opportunity to meet one on one with a wide range of solution providers.
Our 2016 event was a huge success with a great turn out from packaging professionals across various global CPG companies.
With the objective of delivering solutions to decision makers in packaging design, this PACE Design and Innovation will welcome Functional Heads from the following areas: