Delivering the most disruptive brands to challenge your thinking and grow your beverage business

Building on the success of our Soft Drinks Strategy Congress and the expansion of the categories we cover beyond carbonates, we’ve re-branded the event to the Non-Alcoholic Beverage Strategy congress bring in-depth analysis and innovative session formats including a non-alcoholic cocktail reception to showcase the creativity and potential for the non-alcoholic beverage sector..

Over 2 days, we’re bringing MDs, GMs, Directors of Marketing, Strategy, Commercial, Business Development and Brand across carbonates, energy drinks, juices, bottled water and the adult soft drinks sectors to discover the latest industry trends, crucial insight on product innovation, new revenue growth management, internationalisation and of course the sugar tax to ensure you have the practical takeaways from the most disruptive brands to implement right away.


Event News

Reasons to attend the Non-Alcoholic Beverage Strategy 2017 congress

Fresh outlooks into the global soft drinks industry

The Non-Alcoholic Beverage Strategy Congress 2017 moves to Barcelona!

The Non-Alcoholic Beverage Strategy Congress 2017 will take place in one of the fastest growing markets in the soft drinks industry in the city of Barcelona. This year’s event will focus on strategic aspects of beverage product development and manufacturing, inviting soft drinks professionals to come and share commercial strategies, success stories and lessons learned across different beverage categories.

Why attend?

 We’re bringing the most comprehensive, senior line-up of speakers from the carbonates, juices, bottled waters, energy drinks and adult soft drinksWe’ve also got the most pan-European speaker from UK, Spain, Netherlands, France and TurkeyA mix of speakers from large global companies like Suntory Schweppes, Nestle Waters, Danone Waters, Britvic to the innovative brands such as Fever Tree, Lemonaid, Tapped and ColdpressA mix of end-users and vendors ...

Top 10 biggest brands in soft drinks by value

Each year Brand Finance releases the top 25 most valuable soft drinks brands, where 16 of those spots were taken by US companies and the total value of all the brands added up to $109.2billion.

Sugar tax and soft drinks industry – What will it mean?

One of the main reasons for the decline of carbonated drinks is the increasingly health-conscious consumer. The level of sugar in soft drinks has been under intense scrutiny and even to the extent of a “sugar tax” being implemented in certain countries such as France, Finland, Mexico, South Africa and most recently UK. Seen as a method to tackle the obesity crisis, the proposed sugar tax in UK will come into effect in 2018 with two different bands of tax depending on the amount of sugar ...

Who Should Attend?

From all non-alcoholic beverage companies including bottled waters, carbonated soft drinks, juices, energy drinks, adult soft drinks, iced teas and coffees:CEO, MD, GM, VPs, Regional Directors:MarketingCommercialStrategyExportBrandCustomerBusiness DevelopmentRegulatoryBusiness/Legal/Public AffairsSales