Why should you attend?

· The most comprehensive, senior line-up of speakers from the carbonates, juices, bottled waters and adult soft drinks industry

· International European speakers from Spain, Portugal, Netherlands, Sweden and the UK as well as Australia

· A mix of speakers from large global companies like Pepsico, Danone, Suntory, AG Barr, Sumol+Compal

· A mix of end-users and vendors in attendance provides opportunities for frank business and partnering discussions

· Registering for the event will also mean a free place at the pre-conference focus day on the Health Factor. The topics are not overlapping with the conference so if this is a concern for the industry (which it is), they should attend all 3 days to ensure they get the most value out of the programme

· Drinks reception at the end of Day 1

· We are backed by GlobalData involvement and market intelligence which gives us an edge in both data and event prestige

The agenda was curated by speaking to 40 senior industry leaders to ensure we cover the most critical issues including the growing trend of premiumisation, portfolio diversification, sugar reduction, creating “better-for-you” drinks, case studies, growth markets/categories etc