Building a Premium Brand

Premium is the magic word for spirits, and it was here that delegates were offered an array of insights into how they can build on the premium status of their brands to draw in delegates.

The Director of Travel Retail of the Middle East, Gulf and Indian Subcontinent from William Grant & Sons discussed what the duty free arena could do to help assist brands in product development and generate increasing sales numbers, with a focus on India and China.

The Global Commercial Director at De Kuyper Royal Distillers talked through how the brand broke into a brand new market segment but still retained a premium status to consumers. As brands continually seek to expand into new categories, this remains a key focus for the industry.  

Delegates were also offered an insight into how premium brands can hope to succeed in markets where pricing remains the key factor. The Chief Marketing Officer from the Amber Beverage Group discussed how they were drawing in consumers to challenging Eastern European markets with brand heritage and appealing packaging.

A huge crux to the spirits market, Premium will remain a key point of discussion for the 2017 event. To ensure you don’t miss out on this engaging discussion, register now and reserve a place.

Countdown to Spirits Strategies Congress 2018