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Genuine Insights

The 2016 event was characterised by fantastic case studies offered by some of the world’s most successful brands, helping the event to offer real life lessons to all those within the room.

Gruppo Campari’s Managing Director gave an insight into their main challenge; how do you create a drinking occasion within a market where it traditionally hasn’t existed before? The brand focused on how Italian heritage helped give credibility to the range of drinking ritual of Aperitivo and Digestivos that the brand is renowned for on the continent.

The Brand Director of Prestige Brands at Chivas Brothers Ltd looked at how the company made their company appeal to millennials. This presentation literally brought delegates into ‘outer space’ to demonstrate an exciting journey and message that the brand delivered to its millennial consumers.

The age old question of defining the category codes of rum was addressed by the International Marketing Director at Havana Club International S.A. This presentation gave a spotlight of how the brand has gained credibility within the home nation of rum 

These industry spotlights into real challenges and success stories from leading spirits brands are serving as a fantastic template for the 2017 event currently in development.

Countdown to Spirits Strategies Congress 2017