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Programme

If you feel that you could make a strong contribution to the 2017 program as a speaker, please contact our production team using the contact details below, we would love to hear from you.

Alexandra Bamgboye
Conference Producer
Alexandra.Bamgboye@arena-international.com
+44 (0) 207 9363 920<

Overview

    • 08:00 - 08:20
      • Registration And Refreshments

      • 08:20 - 08:30
        • Chair

          Neil Hendry – Global Head of Consulting, Global Data Consumer

        Chair’s Opening Remarks

      • 08:30 - 09:00
      • Key Trends and Drivers of Growth in Spirits and Other Alcohol Categories

        • Evaluating the key consumer trends such as the rise of independent drinking across the globe and its effect on packaging development

        • Assessing the interaction between age and consumer consumption to aid product strategy and development

        • Reviewing specific product trends to deepen brand insight into key products for the future

        • Pinpointing the impact of overseas trends on the UK market and how this can be incorporated into product development for company growth

      • 09:00 - 09:30
        • Speaker

          Eric Sampers – Global Brand Director, Chivas Brothers Limited (Pernod Ricard)

        Establishing Brand Legacy To Ensure Successful Route To Market

        • Analysing the millennial impact on the sector to better cater to the new consumers desires through brand development

        • Creating a brand legacy to ensure consumer investment in the on and off trade sectors

        • Finding the balance between being prescriptive about brand presentation while maintaining flexibility for the local market

        • Balancing the heritage and new brand products simultaneously to ensure successful route to market

      • 09:30 - 10:00
        • Speaker

          Oliver Turner – UK Country Director, Illva Saronno SpA (Disaronno)

        Trade Advocacy – The Mixing star – The Innovation Hunter

        • A journey around the globe to discover the most innovative players in the world of contemporary mixology

        • Creating digital platforms to allow sharing of skills and innovation amongst our advocates, and beyond

        • Changing the global world of bartending to a local community

        • Elevating awareness of those that may not of originally had the opportunity

        • Pushing and developing the way we interact with our most valuable tool – the bartender

      • 10:00 - 10:30
        • Speaker

          Phillippa Holford – Chief Flavourist Sensient beverage Flavors Europe, Sensient

        Understanding Extracts Opportunities in Spirits

        • The increased use of botanical extracts in spirits – market overview

        • The ginger case study:

        • understanding the extraction techniques

        • selecting the best technique for your unique product

      • 10:30 - 11:00
        • Morning Refreshments And Networking

        • 11:00 - 11:30
          • Speaker

            Carmen d'Ascendis – Global Brand Director – Finlandia Vodka and Chambord, Brown- Forman

          Developing A Brand With The Lights Off; Increasing Brand Presence In A Dark Market

          • Breaking down the advertising barriers to effectively market your product and reach your consumer

          • Highlighting the dark markets within Europe to aid alternate methods of generating brand visibility

          • Exploring the impact of the internet in the maintenance of dark market regulations to always remain compliant

          • Utilising social media to increase brand awareness and enlarge consumer base

        • 11:30 - 12:00
          • Speaker

            Albert De Heer – Marketing Director, De Kuyper Royal Distillers

          The Future Role Of Liqueurs In The Rising Cocktail Trend

          -An insight of the business transformation of De Kuyper Royal Distillers • Recognising the impact of the current cocktail trend on the market and how to maximize product growth through this trend

          • Keeping flexible to ensure product strategy evolves to coincide with the new market trends

          • Establishing the role of liqueurs in the on trade sector to push profitability

          • Integrating liqueurs into the cocktail sector to reach the new millennial consumer

        • 12:00 - 12:30
        • A Review of How To Increase The Odds of Winning In The Cluttered World of Premium Spirits

          Premium spirits is a highly appealing category, offering the potential of huge rewards with relatively low barriers to entry With new brands being launched and new distilleries being opened every month, how do winners differ from the majority who ultimately fail to break-through? What are the strategic pre-requisites needed to succeed? Based upon experience and data, key factors are identified which will help brand owners increase the probability of success

        • 12:30 - 13:00
        • Open up to digital – how to fight counterfeiting and engage consumers at once

          • Amcor Capsules' Connected Caps - past, present and future

          • Opening up to digital with Intact and MaXQ - 2 solutions of Connected Caps

          • MaXQ live demo

        • 13:00 - 14:00
          • Lunch And Networking

          • 14:00 - 14:30
            • Speaker

              Mike Salmon – Chief Brands Officer, Quintessential Brands

            Assessing Whether Product Saturation Will Burst The Gin Bubble?

            • Understanding that all trends are bubbles but the importance of capitalising off the moment

            • Assessing how to enter an oversaturated market; standing out in an over competitive product environment

            • What is the role of the bar industry in influencing the gin product choice by the consumer?

            • Recognising how gin’s flexibility and health conscious element has contributed to increased consumer intake

            • Analysing the current gin wave to predict what product next…

          • 14:30 - 15:00
            • Speaker

              Pepijn Janssens – International Commerical Director, Pernod Ricard

            Investigating The Craft Movement In A Saturated Multinational Market And The Reciprocal Benefits for Partnership

            • Exploring the increased presence of the craft sector within the market and its sustainability in a potentially saturated market

            • Discussing the balance between having a niche craft component while still pushing mass sales

            • Unlocking the impact of craft movement in strengthening the connection between brands and the younger consumer

            • Unlocking the role of multinational corporations in facilitating the vision for startup craft brands and its impact on market competition

            • Assessing the need for particular language to attract the consumer into the craft movement to gain long term brand investment

            • Investigating the impact of multi-national inspired craft products on the authentic craft distillers

          • 15:00 - 15:15
            • How to Support Differentiation In The Near Future

              • Consumer trends

              • Premiumization

              • Digitalisation

            • 15:15 - 15:45
              • Afternoon Refreshments And Networking

              • 15:45 - 16:15
              • Focus Session On A Re-Emerging Product, Genever

                A sessions on a re- emerging products following on from the gin boom... • Genever- What impact does gin have on the recognition and increased product awareness of genever?

              • 16:15 - 16:45
              • Breaking Through the 50 State Barriers to Increase Brand Presence and Exports

                • Managing the consumption patterns and habits of the 50 different states in the United States (US) to create total country brand awareness

                • Exploring EU product trends and their relevance in the US market to appreciate which products to market successfully

                • Dissecting the US route to market and its various challenges in growing your brand in the region

                &bull

                • Learning regulatory demands to stay compliant with state laws

                • Considering the impact of neighboring countries such as Mexico on the US market and product consumption to target exports

              • 16:45 - 17:00
              • Creative Recycling and the Use of Noble Natural Materials–the Innovative Concept of Environmentally-Friendly,Sustainable Design Introduced by Tapì in its Exciting New Range of Closures For the Spirits

                With a new eco-sustainable collection for the world of spirits, Tapì presents a preview of its original and, above all, unique closures, capable of breathing life into unrefined natural materials. The project is based on Tapì’s desire to use sustainable materials, resources and production processes to ensure the least possible impact on the environment, while introducing a new concept of ecological design that blends perfectly with the origins and history of the spirits it is being used for.

              • 17:00 - 17:15
                • Chair’s Summation

                • 17:15 - 18:15
                  • Drinks Reception

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