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Programme

If you feel that you could make a strong contribution to the 2017 program as a speaker, please contact our production team using the contact details below, we would love to hear from you.

Alexandra Bamgboye
Conference Producer
Alexandra.Bamgboye@arena-international.com
+44 (0) 207 9363 920<

Overview

    • 08:00 - 08:20
      • Registration And Refreshments

      • 08:20 - 08:30
        • Chair

          Neil Hendry – Global Head of Consulting, Global Data Consumer

        Chair’s Opening Remarks

      • 08:30 - 09:00
      • Discovering The Key Trends And Exploring the Development Of The Industry To Better Understand Your Consumer

        • Evaluating the key consumer trends such as the rise of independent drinking across the globe and its effect on packaging development

        • Exploring the impact of gender stereotypes on alcohol consumption to help incorporate women into the • Assessing the interaction between age and consumer consumption to aid product strategy and development

        • Reviewing specific product trends to deepen brand insight into key products for the future

        • Pinpointing the impact of overseas trends on the UK market and how this can be incorporated into product development for company growth

      • 09:00 - 09:30
        • Speaker

          Eric Sampers – Global Brand Director, Chivas Brothers Limited (Pernod Ricard)

        Establishing Brand Legacy To Ensure Successful Route To Market

        • Analysing the millennial impact on the sector to better cater to the new consumers desires through brand development

        • Creating a brand legacy to ensure consumer investment in the on and off trade sectors

        • Finding the balance between being prescriptive about brand presentation while maintaining flexibility for the local market

        • Balancing the heritage and new brand products simultaneously to ensure successful route to market

      • 09:30 - 10:00
        • Speaker

          Angela Grilenzoni – Europe Quality and Product Development Director, Gruppo Campari

        Breaking The Barriers Of E-commerce To Capitalise On The Current Digital Revolution

        • Promoting the importance of e-commerce to bring brands a competitive advantage when interacting with the consumer

        • Defining the regulatory structures for online sales to remain compliant

        • Emphasizing the importance marketing through social media to create a direct line with customers

        • Analysing the impact of online sales in reducing company costs

        • Assessing the influence of online marketing in allowing companies to recognise consumer habits and concerns

        • Reviewing the significance of e-commerce in categorising limited edition products

      • 10:00 - 10:30
        • Speaker

          Phillippa Holford – Chief Flavourist Sensient beverage Flavors Europe, Sensient

        Understanding Extracts Opportunities in Spirits

        • The increased use of botanical extracts in spirits – market overview

        • The ginger case study:

        • understanding the extraction techniques

        • selecting the best technique for your unique product

      • 10:30 - 11:00
        • Morning Refreshments And Networking

        • 11:00 - 11:30
          • Speaker

            Carmen d'Ascendis – Global Brand Director – Finlandia Vodka and Chambord, Brown- Forman

          Developing A Brand With The Lights Off; Increasing Brand Presence In A Dark Market

          • Breaking down the advertising barriers to effectively market your product and reach your consumer

          • Highlighting the dark markets within Europe to aid alternate methods of generating brand visibility

          • Analysing the effects of advertising restrictions on legitimate producers in comparison to black market spirit traders

          • Exploring the impact of the internet in the maintenance of dark market regulations to always remain compliant

          • Utilising social media to increase brand awareness and enlarge consumer base

        • 11:30 - 12:00
          • Speaker

            Albert De Heer – Marketing Director, De Kuyper Royal Distillers

          The Future Role Of Liqueurs In The Rising Cocktail Trend

          -An insight of the business transformation of De Kuyper Royal Distillers • Recognising the impact of the current cocktail trend on the market and how to maximize product growth through this trend

          • Keeping flexible to ensure product strategy evolves to coincide with the new market trends

          • Establishing the role of liqueurs in the on trade sector to push profitability

          • Integrating liqueurs into the cocktail sector to reach the new millennial consumer

        • 12:00 - 12:30
          • Speaker

            Mark Geary – Super Premium Director, The Edrington Group

          Unlocking Unexploited Mechanisms Of Up- Trading And Premiumisation To Offer New Spirits Growth Potential

          • Analysing how low consumer consumption has pushed the need for constant product premiumisation within the market

          • Assessing multiple packaging methods as a tool to transition spirit products into the premium category for product growth

          • Evaluating the use of premiumisation in expanding your consumer base to create greater brand awareness

          • Appreciating the importance of familiar tastes in producing product with a mass appeal

          • Uncovering whether the saturation of luxury products has reduced the meaning and impact of premiumisation in brand strategy

        • 12:30 - 13:00
        • Open up to digital – how to fight counterfeiting and engage consumers at once

          • Amcor Capsules' Connected Caps - past, present and future

          • Opening up to digital with Intact and MaXQ - 2 solutions of Connected Caps

          • MaXQ live demo

        • 13:00 - 14:00
          • Lunch And Networking

          • 14:00 - 14:30
            • Speaker

              Mike Salmon – Chief Brands Officer, Quintessential Brands

            Assessing Whether Product Saturation Will Burst The Gin Bubble?

            • Understanding that all trends are bubbles but the importance of capitalising off the moment

            • Assessing how to enter an oversaturated market; standing out in an over competitive product environment

            • What is the role of the bar industry in influencing the gin product choice by the consumer?

            • Recognising how gin’s flexibility and health conscious element has contributed to increased consumer intake

            • Analysing the current gin wave to predict what product next…

          • 14:30 - 15:00
            • Finding The Healthiest Way To Consume Alcohol To Maintain The New Health Conscious Customer

              A chance to hear from Twisted Halo Drinks who offer the consumer an alternative to the low- calorie vodka, lime and soda. • Capitalising on the health movement with specific ‘on trend’ ingredients to increase company growth

              • Staying current with the consumers healthy lifestyle to keep your brand relevant and exciting

              • Breaking gender barriers by offering neutral products to encompass varieties of consumers

            • 15:00 - 15:30
              • Speaker

                Pepijn Janssens – International Commerical Director, Pernod Ricard

              Investigating The Craft Movement In A Saturated Multinational Market And The Reciprocal Benefits for Partnership

              • Exploring the increased presence of the craft sector within the market and its sustainability in a potentially saturated market

              • Discussing the balance between having a niche craft component while still pushing mass sales

              • Unlocking the impact of craft movement in strengthening the connection between brands and the younger consumer

              • Unlocking the role of multinational corporations in facilitating the vision for startup craft brands and its impact on market competition

              • Assessing the need for particular language to attract the consumer into the craft movement to gain long term brand investment

              • Investigating the impact of multi-national inspired craft products on the authentic craft distillers

            • 15:30 - 15:45
              • Session Reseved For Guala Closures Group

              • 15:45 - 16:15
                • Afternoon Refreshments And Networking

                • 16:15 - 17:00
                • Spotlight Session On Emerging Product

                  Three 15-minute sessions on 3 emerging products which have been categorised as being the new focal point of the spirit industry • Tequila- Will this trend be short lived and confined to the US region?

                  • Liqueurs- How does flavouring give liquors a distinct premium edge over other product?

                  • Genever- What impact does gin have on the recognition and increased product awareness of genever?

                • 17:00 - 17:30
                • Breaking Through the 50 State Barriers to Increase Brand Presences And Exports

                  • Managing the consumption patterns and habits of the 50 different states in the Unites States to create total country brand awareness

                  • Exploring EU product trends and their relevance in the US market to appreciate which products to market successfully

                  • Dissecting the US route to market and its various challenges in growing your brand in the region

                  &bull

                  • Learning regulatory demands to stay compliant with state laws

                  • Considering the impact of neighboring countries such as Mexico on the US market and product consumption to target exports

                • 17:30 - 17:45
                • Creative Recycling and the Use of Noble Natural Materials–the Innovative Concept of Environmentally-Friendly,Sustainable Design Introduced by Tapì in its Exciting New Range of Closures For the Spirits

                  With a new eco-sustainable collection for the world of spirits, Tapì presents a preview of its original and, above all, unique closures, capable of breathing life into unrefined natural materials. The project is based on Tapì’s desire to use sustainable materials, resources and production processes to ensure the least possible impact on the environment, while introducing a new concept of ecological design that blends perfectly with the origins and history of the spirits it is being used for.

                • 17:45 - 18:00
                  • Chair’s Summation

                  • 18:00 - 19:00
                    • Drinks Reception

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