International Beer Strategies Roundtable Forum

• Becoming accessible to the new consumer purchasing behaviour: Digital vs Instore
• Understanding the new drinking occasion to appeal to consumers effectively both OOH and At Home
• Consumer choice and experience
• Understanding the new role of beer in a society with changing social behaviours and increasingly demanding expectations

• Taking sensory and experience to evaluate and create products of excellence through the test and learn model
• Defining flavour for better beer to deliver products of value and increase market share
• Understanding the influence of colour, flavour and texture to enhance the consumer experience
• Prioritising taste and consumer trends to create a beer portfolio that is adaptable and relevant to changing consumer behaviours
• Evaluating the sensory aspect of beer to understand how to create product offerings that exceed expectation

Roundtable Titles:

Each table runs 2 times on the same topic. Tables are exclusive, other vendors cannot attend. Minimum 10 participants for each table. 

Attendees can select up to 2 roundtables.

1. NPD to meet changing consumer demands
2. Adapting your on-trade / off-trade strategy to the post-Covid world
3. Innovation in fermentation for increased sensory appeal and consumer experience
4. Sustaining beer and planet
5. Innovating with ingredients and function for a better beer Category

Roundtable Titles:

Each table runs 2 times on the same topic. Tables are exclusive, other vendors cannot attend. Minimum 10 participants for each table.

 Attendees can select up to 2 roundtables.

1. NPD to meet changing consumer demands
2. Adapting your on-trade / off-trade strategy to the post-Covid world
3. Innovation in fermentation for increased sensory appeal and consumer experience
4. Sustaining beer and planet
5. Innovating with ingredients and function for a better beer Category

• Leveraging consumer market intelligence to spot opportunity post-covid19 to encourage strong resurge in beer demand
• Understanding the complex profile of consumers to develop a portfolio and strategy for success
• Using insights to tap into consumer habits, aspirations and attitudes to devise new concepts
• Creating value in niche to capitalize on a mainstream market
• Focussing on the total innovation process to create NPD suitable for the new-age consumer

• Analysing the beer landscape Pre-During-post pandemic to identify patterns of decline
• Assessing the global outlook to shape Beer strategies
• Understanding the trends on a global scale to spot new pockets of opportunity
• Spotting changes in consumer behaviour in beer to redefine the launch to market
• Exploring new niches to satisfy developing consumer needs and expectations

• How can we reshape beer for growth beyond survival?
• Craft or Mainstream? How best to represent culture and increase market share?
• Are consumer expectations more demanding and how can we accommodate to these on a larger scale?
• What can we learn from the Covid crisis to adapt in hard times and build a more resilient category?
• What does the new ‘beer occasion’ look like when the dust of the pandemic settles?