Innovation & Growth in Beer Roundtable Forum 2021
Virtual Event
5th May 2021
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Innovation & Growth in Beer Roundtable Forum 2021
DAY 1|1st December 2020
DAY 2|2nd December 2020
Product Innovation and Diversification
Emerging Markets and Growth Opportunities
8:50 am Welcome address and chair’s opening remarks
Kevin Baker
Global Beer & Cider Research Manager
GlobalData
9:00 am Keynote address - Drinking less, but better for a more sustainable future
- Building sustainable brand propositions which appeal to today’s consumers
- Finding pockets of growth to expand core beer portfolios
- Innovating the beer drinking experience to create engaging experiences
- Looking towards a sustainable brewing industry for a better future
Paolo Lanzarotti
CEO
Asahi Europe
9:30 am Beer in the post-Covid-19 world: A global outlook to shape future strategy
- Identifying growing global trends across the beer industry and how to prepare for their impact now
- Understanding the changing consumer trends and preferences affecting the consumption of beer
- Highlighting new product innovations in the category and looking ahead to future trends across the sector
- Pinpointing the growth opportunities within beer to maximise revenue in a stagnating market
- Evaluating the pockets of growth which exist across product categories and regions to shape strategy in 2020 and beyond
Kevin Baker
Global Beer & Cider Research Manager
GlobalData
10:00 am Tapping into the oldest beer market: An overview of beer in Germany
- Identifying the biggest players in German beer and the reasons for success and failure
- Highlighting the winners and losers of global beer brands in Germany
- Understanding the German purity law and its impact on the market
- Assessing the prevalence of regionalism and localism and the power of the German brand
- Overcoming barriers to entry such as the returnable bottles scheme
- Discussing the pockets of growth in Germany and rising trends
Prince Luitpold of Bavaria
President
König Ludwig International
10:30 am Go On: Innovative operational models for growth in the beer dispensing
Paolo Cavalsassi
VP Commercial Sales at Celli Group
Celli Group
Antonio Pizzi
Asset Management Business Unit Director
Celli
11:00 am Networking Break
11:15 am Pivot! How Big Drop quickly shifted strategy to succeed during lockdown
- Positioning Low & No beers as the healthy choice for consumers to stand out in a crowded market
- Instilling authenticity into your products to win over the increasingly savvy consumer
- Building new occasions and experiences into your product range to meet the evolving needs of consumers
- Distributing your products in the smartest way to grow the category
Rob Fink
Founder
Big Drop Brewing
James Kindred
Co-Founder and CCO
Big Drop Brew
11:45 am On top of the Hop: Key note tastes for flavors in highly hopped beers
Phillippa Holford
Chief Flavorist for EMEA Sweet and Beverage
Sensient
James Street
Marketing Director EMEA sweet and beverage
Sensient
Lewis Jones
Global Technical Manager
Sensient Flavors EMEA
12:15 pm Building a Global Beer Business from Legacy
- Shaping your strategy around the rising trend in consumers behaviours
- Maximising growth through export channels to achieve an international footprint
- Leveraging the German heritage of the Pauna brand and understanding the story behind the beer
- Tapping into opportunities in shifting international markets
Alejandro Werner
Head of Commercial & Operations
Paulaner Brauerei Gruppe
12:45 pm Networking Break
1:00 pm Bodega Bay Case Study - Hard Seltzers
- Introducing the formulation of Hard Seltzer beverages to identify their place in the market
- Highlighting key International growth to predict their impact on the European market
- Divulging regulatory differences in the US to determine its categorization as a beer as opposed to a spirit mix
- Incorporating taste test feedback to understand where consumers place this in the current market environment
Charlie Markland
Founder & Managing Director
Bodega Bay
1:30 pm Maximising partnerships to achieve change for good
- Leveraging an acquisition as a partnership to build upon successes and grow
- Driving core values including sustainability through our partnership
- Maintaining authenticity, employee values and consumer engagement during an acquisition
- Looking ahead to what the future holds for craft
Jay Richardson
General Manager
New Belgium Brewing
2:00 pm Responding to an Evolving Beer Market
- Challenges brewers are facing in coming decade when pandemic has receded
- Opportunities for brewers in a changing landscape
- Strategies that enable brewers to benefit from opportunities and that help during a time of financial constraints
Francois Sonneville
Senior Analyst Beverages Industry
Rabobank
2:30 pm Sparkling start to a purpose-driven Hard Seltzer brand
- Standing out in a crowded, fast-growing Hard Seltzer category
- Putting purpose at the core of the brand
- Creating a start-up mentality in a corporate environment
- Having first success in market
Flemming Morth
Head of Centre of Innovation
Swinkels Family Brewers
11:00 am Networking Break
11:15 am Growing the Guinness footprint in emerging markets to achieve sustained growth
- Overcoming key challenges when growing your presence in emerging markets
- Understanding key success factors to achieve growth in African and Asian markets
- Delivering sustained growth and staying relevant in regions experiencing fast-paced change
- Identifying reasons behind successful growth in African market and how this will evolve
- Developing a successful business model to support growth in emerging markets
Siobhan Hamilton
Global Commercial Director Guinness
Diageo
11:45 am The future is bright for fermentation
- Bioscience in brewing
- Crafting on industrial Scale
- Fermentation, Tradition & Education
- Want not, Waste not
Ad van Etten
Senior Manager, Commercial Development, Beer & Fermented Beverages
Chr. Hansen
David Zilber
Researcher and Application Scientist
Chr. Hansen
Nathalia Edwards
Senior Application Specialist
Chr. Hansen
12:15 pm Identifying key factors to achieve top-line growth for your business
- Assessing current trends in beer consumption and how businesses are successfully capitalising on changes
- Pinpointing the fastest growing categories and the reasons behind this growth
- Showcasing the fastest growing regions and the most successful players in these areas
- Evaluating how the beer market is currently performing and where the growth is coming from
- Understanding what investors are looking for and how to meet their criteria
Olivier Nicolai
Global Investment Research, Consumer Staples
Goldman Sachs
12:45 pm Networking Break
Marketing and Distribution Strategies
Cider Strategies
8:15 am Log in and explore the virtual platform
8:50 am Chair’s opening remarks
Kevin Baker
Global Beer & Cider Research Manager
GlobalData
9:00 am Keynote address - Finessing the formula - Penetrating the German market
- Overcoming barriers to entry in the German beer market to bring a new brand to the German consumer
- Understanding your market: Navigating a highly fragmented beer market to develop a national presence
- Maximising channels including retail, sales and taproom to effectively grow your brand
- Innovating your brand and product range to reach new customer segments
Marcus Thieme
CEO Germany
BrewDog
9:30 am Hops and hemp: What does the future hold for cannabis in beer?
- Innovating your portfolio by tapping into the rising trend of cannabis beers
- Overcoming legislative barriers on the difficult road to launching cannabis beer
- Lessons learned from launching cannabis beers to the market in record time
- Looking ahead to the future of the trend to understand its potential
- An update on the state of play in Europe surrounding CBD and beer
Koen Morshuis
CEO
United Dutch Breweries
10:00 am Embracing digital transformation for competitive advantage
- Leveraging data analytics to beat your competition
- Using innovative technology to enable your sales teams
- Understanding the “India Advantage” to improve business agility
- Blending a mixture of in-house innovations and digital solutions to make digital transformation a success
Perry Goes
Chief Strategy Officer
United Breweries
10:30 am Morning refreshments and networking
10:45 am Leveraging brand reputation to build strong partnerships and drive loyalty
- Exploring growth opportunities through partnerships with other breweries
- Showcasing success stories with Kingfisher, Asahi and Singha and the reasons behind this
- Using brand reputation to maximise partnerships and grow brands
- Ensuring partnerships work for both parties to ensure ongoing success
Jonathan Neame
CEO
Shepherd Neame
11:15 am Ask the expert: Navigating ambiguous regulations
- Assessing the regulations surrounding claims in labelling and marketing
- Bringing regulatory considerations to the front end of the process in NPD
- Making accurate claims which engage consumers and protect your brand
Kath Dunbar
Global Director Science and Regulatory Affairs
Anheuser-Busch Inbev
11:45 am Networking Break
12:15 pm Brewing a Better World – Sustainability is the product
- Companies and organizations should act differently. We need companies with a Soul, doing things well, to be more successful and sustainable for all
- Reputation is a consequence of the things you do. And we need to do things in a credible, sustainable and accountable way
- At HEINEKEN the things we do are connected to our strategy. HEINEKEN has 4 strategic pillars and one of them is called “Brewing a better world”. Therefore Sustainability is fully integrated in the way we do business
- Collaboration is pivotal in addressing environmental and societal issues. A clear encouragement to work and act together
Jorge Paradela
Director Regional Corporate Affairs Europe
Heineken
12:45 pm Turning sustainability into a strategic business driver
- Exploring Circular economy in the brewing process
- Securing the top position in organic beer
- Going for Fossil free operations and distribution by 2025
- Successful Development of NAB/LAB and sugar free innovation
Richard Bengtsson
Head Brewmaster and Head of R&D
Spendrups
1:15 pm Assessing the craft beer scene in Germany
- Growing a craft beer brand in a highly fragmented German market
- Understanding the shifting demands of consumers and the changing backdrop to craft
- Discussing what the future holds for craft beer in Germany
Katharina Kurz
Co-Founder and MD
BRLO
1:45 pm Future outlook: What does the next 10 years have in store for the beer industry?
- Reflecting back on three days of discussions to draw predictions on trends for the next 10 years in beer
- Discussing the shifting landscape of the beer industry to shape strategy for the years ahead
- Highlighting key trends which are on the rise and the strategies needed to prepare for change
Kevin Baker
Global Beer & Cider Research Manager
GlobalData
2:45 pm Closing remarks and conference close
11:00 am Morning refreshments and networking
11:15 am New Dimensions make for Wise Apples: Identifying untouched markets to differentiate your product
- Telling a cider story that resonates with the current market to accomplishing commercial results and promotes the category
- Building an authentic brand to create a powerful generator of growth and customer loyalty
- Creating a solid marketing strategy for the development of exciting, integrated campaigns to drive value through a consumer-centric vision
David Peek
Owner & Director
Angioletti Cider
11:45 am Session reserved for sponsorship
11:45 am Networking Break
10:45 am Is Cider Craft set to Crash or Soar?
- Reflecting on the true artisan side of cider production to highlight the importance of the work in keeping the category relevant
- Looking at the direction of travel of the cider market to continue its growth and push for success
- Understanding why cider cannot be like craft beer to leverage this distinction and elevate the cider category
- Analysing the effects of Covid on the cider sector to discover the tactics that allow the industry to not only survive but thrive
- Looking at new possibilities for the cider market to make way for a prosperous future
Barny Butterfield
Owner
Sandford Orchards
SPONSORSHIP ENQUIRIES
Are you a solution provider to the beer industry? Do you want to meet with hundreds of industry leaders under one roof? If so, to enquire about sponsorship opportunities for the conference, please contact:
Valentin Gerasimuk
Head of Business Development, Consumer Events
T: 0207 936 6794
E: Valentin.Gerasimuk@arena-international.com
SPEAKER OPPORTUNITIES
The programme for the International Beer Strategies Conference has been developed in collaboration with industry. If you have a case study or key message to deliver to this audience, please contact:
Kim Palfrey
Event Director, International Beer Strategies Conference
T: 0207 9366 960
E: kim.palfrey@arena-international.com