International Beer Strategies Roundtable Forum
Virtual Event
30th June 2021
Download Agenda
International Beer Strategies Roundtable Forum
DAY 1|30th June 2021
9:00 am OPENING KEYNOTE: Brewing up a Storm in the new daily “norm”: Accessibility & Formats
- Becoming accessible to the new consumer purchasing behaviour: Digital vs Instore
- Making beer apt for drinkers and non-drinkers alike to include and add value to current consumer lifestyles
- Understanding the new drinking occasion to appeal to consumers effectively both OOH and At Home
- Understanding the new role of beer in a society with changing social behaviours and increasingly demanding expectations
- Creating products that can share the alcohol and no and low space to supply variety and choice to today’s consumers

Siobhan Hamilton
Global Commercial Director Guinness
Diageo
9:45 am Beer Gets Better when we “Test and learn”
- Taking sensory and experience to evaluate and create products of excellence through the test and learn model
- Defining flavour for better beer to deliver products of value and increase market share
- Understanding the influence of colour, flavour and texture to enhance the consumer experience
- Prioritising taste and consumer trends to create a beer portfolio that is adaptable and relevant to changing consumer behaviours
- Evaluating the sensory aspect of beer to understand how to create product offerings that exceed expectation

Jerome Pellaud
General Partner, Beverage Fund Europe & Africa
ZX Ventures
10:30 am Session reserved for Sponsorship
11:15 am Roundtable round 1
Roundtable Titles:
Each table runs 2 times on the same topic. Tables are exclusive, other vendors cannot attend. Minimum 10 participants for each table.
Attendees can select up to 2 roundtables.
- NPD to meet changing consumer demands
- Adapting your on-trade / off-trade strategy to the post-Covid world
- Innovation in fermentation for increased sensory appeal and consumer experience
- Sustaining beer and planet
- Innovating with ingredients and function for a better beer Category
12:15 pm Roundtable round 2
Roundtable Titles:
Each table runs 2 times on the same topic. Tables are exclusive, other vendors cannot attend. Minimum 10 participants for each table.
Attendees can select up to 2 roundtables.
- NPD to meet changing consumer demands
- Adapting your on-trade / off-trade strategy to the post-Covid world
- Innovation in fermentation for increased sensory appeal and consumer experience
- Sustaining beer and planet
- Innovating with ingredients and function for a better beer Category
1:15 pm Break + 121 Meetings
1:45 pm Brooding Over the Power of Consumer Market Intelligence for Beer NPD
- Leveraging consumer market intelligence to spot opportunity post-covid19 to encourage strong resurge in beer demand
- Understanding the complex profile of consumers to develop a portfolio and strategy for success
- Using insights to tap into consumer habits, aspirations and attitudes to devise new concepts
- Creating value in niche to capitalize on a mainstream market
- Focussing on the total innovation process to create NPD suitable for the new-age consumer

Hélio Sixpence
Head of CMI, Innovation and Media
Heineken
2:30 pm Stirring up a New Revolution: The Evolution of Beer and Breweries
- Analysing the beer landscape Pre-During-post pandemic to identify patterns of decline
- Assessing the global outlook to shape Beer strategies
- Understanding the trends on a global scale to spot new pockets of opportunity
- Spotting changes in consumer behaviour in beer to redefine the launch to market
- Exploring new niches to satisfy developing consumer needs and expectations

Philip Coverdale
Director of Consulting - Global Consumer Goods & Services
GlobalData
3:00 pm PANEL Beering the Fruits of the Future: What to expect for 2021 and Beyond
- How can we reshape beer for growth beyond survival?
- Craft or Mainstream? How best to represent culture and increase market share?
- Are consumer expectations more demanding and how can we accommodate to these on a larger scale?
- What can we learn from the Covid crisis to adapt in hard times and build a more resilient category?
- What does the new ‘beer occasion’ look like when the dust of the pandemic settles?

Siobhan Hamilton
Global Commercial Director Guinness
Diageo

Jerome Pellaud
General Partner, Beverage Fund Europe & Africa
ZX Ventures

Hélio Sixpence
Head of CMI, Innovation and Media
Heineken

Philip Coverdale
Director of Consulting - Global Consumer Goods & Services
GlobalData
3:30 pm Conference Close
SPONSORSHIP ENQUIRIES
Are you a solution provider to the beer industry? Do you want to meet with hundreds of industry leaders under one roof? If so, to enquire about sponsorship opportunities for the conference, please contact:
Valentin Gerasimuk
Head of Business Development, Consumer Events
T: 0207 936 6794
E: Valentin.Gerasimuk@arena-international.com
SPEAKER OPPORTUNITIES
The programme for the International Beer Strategies Conference has been developed in collaboration with industry. If you have a case study or key message to deliver to this audience, please contact:
Kim Palfrey
Event Director, International Beer Strategies Conference
T: 0207 9366 960
E: kim.palfrey@arena-international.com