Just Drinks presents: The 24th Annual International Beer Strategies Conference 2022

Hilton Rome Airport

4 - 6

October

2022
  • Hilton Rome Airport
  • Free
  • Why attend?
  • Agenda
  • Speakers
  • Plan Your Visit
  • Event Gallery
  • Sponsors
  • Contact Us

Why attend?

WHAT TO EXPECT FOR 2022?

The Just Drinks’ 24th Annual International Beer Strategies Conference is the ultimate go-to event for international beer leaders

300+

Attendees to meet each year

20+

Exhibitors to meet each year

25+

Speakers

70%

Attendees at Director+ level

300+

Attendees to meet each year

20+

Exhibitors to meet each year

25+

Speakers

70%

Attendees at Director+ level

Agenda

  • 4 Oct 2022
  • 5 Oct 2022
  • 6 Oct 2022
Expand All

7:30 AM

Registration and refreshments

8:45 AM

Chair’s opening remarks

9 AM

Keynote Address: Cheers to diversity in beer!

  • Exploring diversity in the beer industry through the eyes of a craft brewer
  • Using beer as a unifier and a driver of diversity
  • Implementing diversity and inclusion policies and understanding the beer industry’s responsibility

9:30 AM

Time to transform beer into a liquid business

  • Digital Draught to enable the new Consumer Engagement
  • New Consumer Experience redesigns business model
  • Smart Asset Management to finance strategic investments

10 AM

Where grain meets grape

  • The rise of beer-wine fusion drinks defies neat categorisation
  • Brewers and winemakers are creating cross-over brands, blending the science
  • We explore the technical challenges and the infinitive taste possibilities
  • Beer-wine hybrids offer consumers the nuanced complexities of wine, the approachability and innovative nature of craft brewing, and the sustainability lessons of local sourcing

10 AM

Keynote Address: Envisioning a greener brewing industry for a brighter future

  • What more can brewers and supply chains do to reduce its environmental impact and contribute to a greener planet?
  • Embedding sustainability into innovation and leveraging environmentally friendly initiatives
  • Exploring the most feasible solutions for carbon zero brewing, from lowering the water to implementing solar panels
  • Adopting a climate-friendly strategy to meet government targets and customer expectations
  • Is it possible to make craft brewing entirely sustainable and how do we ensure that we are not greenwashing?

11 AM

Morning refreshments and networking

11:35 AM

Interactive Chat: How to create an international portfolio for growth?

  • Overcoming logistical and regulatory hurdles when getting beer around the globe
  • Understanding production design for multiple markets and navigating key points for global expansion
  • Highlighting the importance of discussing regulatory implications and forming partnerships early in the product design process
  • Making accurate claims that engage customers while protecting your brand
  • Bringing the technical and legal communities together across the entire portfolio

11:35 AM

Panel Discussion: Non-alcoholic brewing: New technologies and big opportunities

  • Looking at the continued boom in non-alcoholic beer options and experiences including the growth in draft
  • Offering expert insight on brewing great-tasting organic non-alcoholic beer and navigating keg hygiene and regulation requirements when brewing
  • Examining the future predictions for 0.0% beer, as well as the split between non-alcoholic only brands and the top players expanding their market
  • What’s next for product innovation and technology implementation within the low and no alcohol segment?

12:20 PM

Catching up on cannabis: What’s next for the industry and infused drinks?

  • Crash course on the 2022 cannabis market and emphasising new form factors and consumer preferences
  • Status checks on global legalization including the US, Europe, and improvements to the Canadian model
  • Deep Dive on Cannabis Beverages; how has the category matured and what challenges still exist in product development and manufacturing.
  • Discussing the future of on-premises cannabis consumption

12:20 PM

The next step for Hard Seltzers: Breaking into Europe

  • Examining the regions where Hard Seltzers are gaining traction and looking at the potential for expansion
  • Where and why are Hard Seltzers not selling well, and how do regulatory ingredient requirements affect this?
  • Understanding the significance of telling the story and increasing awareness of Hard Seltzers
  • Does the European market grasp the concept yet?
  • Is It the next generation of Seltzers that will take off in Europe?

12:50 PM

Product Innovation and Diversification

  • Chaired by Simon Puckey, Director of Consulting GlobalData

1 PM

Emerging Markets and Growth Opportunities

  • Chaired by Kevin Baker, Global Beer & Cider Research Manager, GlobalData

1 PM

Networking lunch

1 PM

Networking lunch

2 PM

Combining traditional authentic history and innovation: Delving into the Trappist brewery

  • Exploring innovation in the Trappist from the advanced wheat portfolio, no and low and water purifications
  • Highlighting the importance of history and experience in brewing; what can we learn from Trappist brewing?
  • Looking to future innovation opportunities for the Trappist brewery

2 PM

Case Study: The future of non-alcoholic beer cocktails

  • Combing 0% beer into cocktails to expand to a wider audience pool
  • Creating exclusive, cutting-edge cocktails by combining unique ingredients with a non-alcoholic beer
  • Recognising the non-alcoholic market’s commercial and creative prospects
  • What will the future of innovation in no-and-low beer cocktails look like?

2:30 PM

How storing high gravity beer and changing the point of debrewing can benefit the bottom line

  • Just-in-Time and On-demand brewing – late product differentiation and inline blending of beer
  • How to double BBT capacity in one simple step
  • How to increase filling degree on BBT’s and reduce the number of fillings
  • More than 95% reduction of energy consumption for process valves

2:30 PM

Tackling the climate change: Saving energy, water and packaging material for your production lines

  • Sidel sustainability journey to contribute to your targets
  • Energy, water and material savings across the production line
  • Disruptive sustainable innovations in our equipment portfolio

2:45 PM

A case study of the German market for market diversification and international expansion

  • How can German beer brands distinguish themselves on the global stage? Is it possible to stand out in a crowded marketplace?
  • Presenting a case study of a partnership with a vegetable farmer and a brewery to create innovative next level experience craft beer
  • How can brewers keep their profits in check while also expanding internationally in the face of rising costs?
  • Navigating the distribution and building a sustainable brand experience in foreign markets

2:45 PM

Case Study: Are functional beers the next stage of evolution in the beer market for modern health-conscious consumers?

  • Presenting a case study of the world’s first functional protein non-alcoholic beer brand
  • Leveraging patented technology to make functional nutrition delicious, natural non-alcoholic beer
  • Aligning joyful beer characteristics with health-consciousness to cater beer to new target groups and consumption occasions
  • Generating added value along the supply chain by adapting beer products based on consumer needs

3:14 PM

Afternoon refreshments and networking

3:15 PM

Afternoon refreshments and networking

3:45 PM

Panel Discussion: What is the future of the on-trade?

  • Highlighting the important balance between on-trade and off-trade
  • Navigating generational drinking and looking to a diverse on-trade product range
  • Investigating the impact of brand and consumer attitudes in the on-trade versus the off-trade
  • Looking back; how did we survive in the pandemic when one sales channel completely closed?
  • Presenting predictions for 2023 and beyond

4:15 PM

Accelerating brand love: How to win over consumers

  • This session covers a case study on branding in the brewer world.
  • Highlighting where brand loves come from and the importance of brand integrity. In order to meet consumer desire for honest communication.

4:45 PM

European consumer attitudes and behaviours towards alcohol consumption

  • In this talk we will present the results of an online survey carried out in September 2022
  • The survey was launched in the UK, Germany and France targeted to individuals aged 18 to 45 Over 400 responses for each country were collected including alcohol consumption, moderation, occasion, mood and preference
  • The main points of the study will be summarized to give an overall picture of the current trends present

5:15 PM

Drinks reception hosted by Sweegen

12 AM

Innovation and Digital

8 AM

Registration and refreshments

8:15 AM

Chair’s opening remarks

8:30 AM

Keynote Address: Inflation and invasions: How can brewers remain resilient in challenging times?

  • Responding to the increased costs of fundamental ingredients and components
  • Examining methods for lowering increased pricing and considering alternative options
  • Developing effective techniques to address the ripple effect of the pandemic and recent world events
  • Dissecting the future of inflation and communicating this with key customers

9 AM

Innovation On tap: Great customer experience and the art of digital transformation

  • Superior customer experience: THE driver of market disruption
  • Marketplace business models: the next big move to gain a competitive edge?
  • How big brands really approach digitising their routes-to-market
  • How top-notch digital technology helps FMCG companies to realise their digital ambition

9:30 AM

Panel Discussion: Getting creative in craft and crafting cultural appreciation

  • With so many options available to consumers, what can craft brewers do to survive?
  • Has the industry evolved into brand designers rather than brewers?
  • Is investing in and focusing on equipment the way to go when it comes to scaling up?
  • Is focusing on an experience the best way to stand out?
  • What role will craft play in mergers and acquisitions in the future?

10:30 AM

Interactive roundtable discussions

  • Join us for a morning of interactive discussion and debate. This is your opportunity to select your area of interest and engage with fellow experts in the area.
  • Topics for discussion:
  • Topic 1 – What is the future of low and no? Simon Puckey – Director of Consulting – GlobalData
  • Topic 2 – How can the industry digitally transform?Cesare Schiatti – Digital Solution Manager – Celli Group
  • Topic 3 – What other options are there to decrease costs on ingredients?
  • Topic 4– How can brewers ensure they are meeting consumer needs? Kevin Baker – Director of Alcoholic Beverages – GlobalData

11:30 AM

Marketing and Distribution Strategies

  • Chaired by Kevin Baker, Global Beer & Cider Research Manager, GlobalData

11:30 AM

Morning refreshments and networking

12 PM

Purpose, planet, portfolio, innovation: A snapshot of the Italian beer market

  • Presenting a case study of the Italian business environment
  • Exploring Asahi’s new legacy strategy transition from profit to purpose
  • Navigating sustainability strategies and highlighting innovative blockchain technology to track this

12 PM

Brand Purpose in Action: Unleashing two communication cases

  • Showcasing a Super Bock case study on:
  • Color neck labels: How can we as an industry help customers socialise through Beer?
  • Christmas Brew: Leveraging the beer category during key moments & occasions

12:30 PM

Competitive growth strategies in beer: Diversifying distribution and sales

  • Using the shift to digital and direct to consumer in the pandemic to amplify market growth
  • Presenting growth strategies from new product launches, partnerships and collaborations to augment consumer bases and enhance market reach
  • Looking to brewery software to monitor all aspects of your brewery from beer production to the taproom
  • Developing strategies to ensure differentiation and future readability

12:30 PM

Bringing innovation into action: Getting products to market in record time

  • This case study will present techniques for successfully bringing product innovation to market. Investigating a novel concept generation model and advanced innovation calendar that will allow new products to reach the market in record speed.
  • Investigating the significance of following industry leaders and displaying a combination business model.

12:50 PM

Networking lunch

1 PM

Networking lunch

2 PM

The covid effect: How the pandemic diversified breweries

  • Demonstrating how the pandemic was approached by innovation
  • A case study of product innovation ranging from coffee-inspired beer to CBD soda is presented
  • Using consumer behavior patterns drive innovation including the rise in health-conscious consumers

2:30 PM

Women in beer fireside chat

  • How can we attract more female employees to the brewery world?
  • Why do we need to show people what options there are in beer, and what they look like?
  • What can the industry forecast for the future and how can we ensure diversity is within this?

3 PM

For the love of beer: Learning from ever-changing consumer consumption

  • Responding more quickly to changing consumer behaviours and navigating current trends affecting beer consumption
  • Understanding consumer demands across generations and nations
  • Utilizing consumer attitudes to open new growth opportunities and increase revenue
  • Navigating consumer reactions to price increases and inflation

3:30 PM

Chairs closing remarks

3:40 PM

Afternoon refreshments

4:10 PM

Conference close

Speakers

Select a speaker to learn more

Back
Eric Ottaway
CEO, Brooklyn Brewery
Next speaker
Back
Marcus Thieme
Chief Operating Officer, BRLO

With over 16 years’ experience in various executive positions at Mast-Jägermeister, Marcus Thieme now brings a wealth of experience that fits perfectly with BrewDog's aspirations and ambitious expansion plans. The focus of his responsibilities are to drive growth in key international markets pushing the company forward into strong positions supported by his strategical decisions and strong background in sales and marketing.

Next speaker
Back
Katy Lee
CEO & Founder, Sunday's Hard Seltzer
Next speaker
Back
Jacob Bille Carlsen
Head Brewer, Bryghuset Møn
Next speaker
Back
Kevin Baker
Director Of Alcoholic Beverages , GlobalData
Next speaker
Back
Paul Weaver
Head Of Cannabis , The Boston Beer Company
Next speaker
Back
Koen Morshuis
CEO, United Dutch Breweries
Next speaker
Back
Enrico Galasso
President & CEO , Birra Peroni
Next speaker
Back
Adrian Klie
CEO Germany, BrewDog GmbH
Next speaker
Back
Prinz Luitpold von Bayern
PRESIDENT , KÖNIG LUDWIG INTERNATIONAL GmbH & Co.KG
Next speaker
Back
Barny Butterfield
Owner, Sandford Orchards

Barny started making cider in 2002 and it wasn’t long before he outgrew the shed resulting in Sandford Orchards moving into The Cider Works in Crediton,one of the oldest working cider mills in the country. A true believer in the history of cider making, Sandford Orchards believes Sander has a huge potential to grow as a delight for the modern cider drinker of today. A firm advocate of traditional cider making methods but experimental with innovation especially in new fermentations.

Next speaker
Back
Rob Fink
Founder, Big Drop Brewing

In 2016 Rob Fink founded the world’s first company to focus entirely on brewing Non-Alcoholic craft beer – Big Drop Brewing Co. As a lawyer with zero brewing experience, he teamed-up with an experimental brewer (Johnny Clayton from Wild Beer) and applied left-field fermenting techniques that meant no alcohol needed to be extracted from the end product to meet the required maximum 0.5% ABV. Less than 4 years later he is selling over 1 million bottles of 0.5% ABV beer annually around the world (eg Tesco in the UK, LCBO in Canada, Systembolaget in Sweden, Alco in Finland, NTUC Finest in Singapore etc). His beers have picked up 26 major international beer awards including twice being judged the ‘World’s Best’ at the World Beer Awards, Gold at the US Open Beer Championship and, the ‘Holy Grail’ of any non-alcoholic drink, winning medals against full-strength rivals in blind tastings. In 2019 Rob was a keynote at the Brewers of Europe Forum and the International Beer Strategies conference.

Next speaker
Back
Erik Sahlin
Founder, Sahlins Brugghus

Erik is the Director of Operations at Sahlins Brygghus is the most innovative craft beverage producer in Sweden with an expressive portfolio of premium brands and products. Our mission is to bring beautiful and innovative products to discerning drinkers and curious consumers.

Next speaker
Back
Kath Dunbar
Global Director Science And Regulatory Affairs, Anheuser-Busch Inbev
Next speaker
Back
Branka Slaveska
Commercial Director, Diageo
Next speaker
Back
Tristan Bruemmer
Founder & CMO , JoyBräu
Next speaker
Back
Dieter Lauwers
Head Of Export , De Koningshoeven Brewery
Next speaker
Back
Johnny Johnson
Founder, UNLTD.
Next speaker
Back
Eugenio Muraro
Founder & CEO, MeMento

With over 15 years of Sales & Marketing experience, in 2017, as a result of an innovative project awarded by MBA Executive of the MIP Politecnico di Milano, Eugenio launches MeMento, the first Mediterranean Distilled Non-Alcoholic Blend designed to be mixed in cocktails.

Eugenio is an active member of the Low and No ABV community, and with his brand participates as a speaker to the mist influential world industry summits.

Next speaker
Back
Luke Boase
Founder, Lucky Saint

Luke Boase is the founder of Lucky Saint, the UK’s award-winning 0.5% Superior Unfiltered Lager. The brand launched in October 2018, however the story of creating this exceptional alcohol-free beer started much, much, earlier.

Way back in 1842, in the city of Pilsen in the Czech Republic, a revolution happened. Following years of sub-standard beer, a group of residents undertook to brew their own beer. That beer was unlike any beer-style that had been brewed before: golden in colour, crisp, dry and refreshing. Pilsner was born. And it has gone on to influence 80% of the beer we drink today, what we know as lager.

Fast forward to 2016, and the world has a drinking problem. So Luke had a thought: what if all the occasions on which he drank lager, could come with... or without alcohol?

Even in 2016, this was an unlikely idea. While alcohol-free beer was nothing new, it had never gained wide appeal. But against the advice of many, including one particular industry leader who suggested making fizzy sodas would be a better idea, he set out to discover just how hard it would be to brew a great tasting alcohol-free lager. And then build a brand that would empower people to drink it.

He spent the next two years working with six different brewers in three different countries, with this singular mission in mind. Ultimately joining forces with a 400 year old brewery in Bavaria who shared his passion for brewing beer of the highest quality.

Lucky Saint is a 0.5% Superior Unfiltered Lager. It’s brewed in accordance with German Purity Law, Reinheitsgebot, using the four natural ingredients you are supposed to find in a classic pilsner: Bavarian spring water, pilsner malt, Hallertau hops, single use yeast. That’s it, there’s no flavourings, no additives, no adjuncts. It is fermented for two weeks, and cold stored (or ‘lagered’) for a further four weeks, just like that original pilsner in 1842. And then it’s left unfiltered to retain as much flavour and character as possible. They call it heritage brewing for modern drinking.

Lucky Saint launched in October 2018 and has achieved wide success. It is listed leading on-trade accounts including 30 Michelin starred restaurants, some of the best bars in the world and some of the most brilliant local pubs. It is regularly voted the best alcohol-free lager, it was welcomed as the British Beer and Pub Association’s first alcohol free member and is on the journey to be accredited as a B-corporation.

Luke is driven by an entrepreneurial, and sometimes obsessive, curiosity for solving problems. Having worked across a range of industries from advertising, through fund management to oil & gas, solving the world’s drinking problem became that obsession in 2016. He lives in London with his wife and two young daughters.

Next speaker
Back
Tom Hutchings
Managing Director, Brew By Numbers
Next speaker
Back
MARIUS HORBAČAUSKAS
CEO, Volfas Engelman
Next speaker
Back
Mike Bagshaw
Founder , I.T.S.
Next speaker
Back
FRANCESCA BELLUCCI
Global Sustainability Director, Sidel

Francesca Bellucci is the Global Sustainability Director, her role focuses on making sure Sustainability is on top of the agenda for Equipment, Services and Packaging development. She is also in charge of Sustainability communication inside and outside the company. Francesca joined Sidel in 2019 after 20 years of experience in Marketing and Market Research with P&G, where she led brands like Max Factor and Pringles and managed the Direct to Consumer Marketing team. She also gained a direct customer facing experience from her experience leading the Shopper Marketing team. Francesca holds a degree in Physics from La Sapienza University of Rome.

Next speaker
Back
PETER ESPERSEN
CEO And Founder, HYDRACT

Peter Espersen is CEO and the founder of HYDRACT in Denmark Peter has a background as a bachelor of mechanical engineering with extensive experience from the OEM industry. He is the inventor and entrepreneur behind the development of the patented water hydraulic HYDRACT process valve, which is a sustainable alternative to traditional process valves powered by compressed air.

Next speaker
Back
BRUNO ALBUQUERQUE
Marketing Director, Super Bock Group
Next speaker
Back
Tommaso Bonciani
Business Development Manager, AEB Next - Beverage Innovation, AEB Group

Tommaso is an industrial biotechnologist with a PhD from the University Modena and Reggio Emilia where he researched intraspecific hybridization to produce novel winemaking yeast strains. After several years of research into the practical aspects of biotransformation, including aroma and flavour development, in alcohol, lactic or acetic fermentations, and a string of peer-reviewed papers behind him, he joined the AEB Group, in 2017. The focus of his responsibilities today is leading AEB’s NEXT business unit to drive eco-biotechnologies in cross-category beverage innovation. These include new ready-to-drink (RTD) alcohol beverages with enhanced taste, novel fermented drinks, and functional RTDs, as well as low and no alcohol, less sugar, and fewer calorie variants.

Next speaker
Back
Francesca Morbidelli
Co-Founder & Beer Writer , PintaMedicea
Next speaker
Back
Michaela Appelbee-Miedl
Innovation And Technology Director , Anheuser-Busch Inbev

Michaela holds a Dipl.-Ing. degree Brewing and Beverage Technology from the Technical University of Munich, Weihenstephan and a PhD in Brewing from Heriot Watt University, Scotland. Michaela is finalizing her EMBA Master thesis “Exploring success factors of Women in Leadership”. She received the Institute of Brewing and Distilling ‘Young Brewer of the Year Award’ in 2008 and the ‘IBD Cambridge Prize’ in 2010 for “outstanding academic achievements in brewing science”. Following internships and academic exchange programs at UC Davis (USA), Griffith University and Carlton United Breweries (Australia) Michaela commenced her brewing industry career in the UK with Molson-Coors as Innovation Manager and then as Supply Chain lead for the Molson-Coors International business. In 2011 she joined SABMiller to lead the regional technical Innovation agenda in Europe. In 2016 Michaela joined AB-InBev as Global Director leading the technology development for non-alcoholic beer and beverages, by-product valorization and various start-ups within the AB-InBev business. Since July 2020 Michaela leads the AB-InBev Zone Innovation and Technology Center with responsibility for product, process, and packaging optimization and innovation for beer and beyond beer in Europe. Since 2015 Michaela is the Chair of the IBD International Section and has developed the IBD Masterclass format to provide trusted knowledge to IBD members across Europe

Next speaker
Back
Denis Clifford
Chief Customer Officer, Virto Commerce
Next speaker
Back
DR JAVIER GOMEZ-LOPEZ
EMEA Sensory Manager, Sweegen
Next speaker
Back
Joost Samyn
Celli Group Region Business Director Western Europe, Middle East And Africa , Celli

Joost Samyn, Belgian, joined Celli Group in April 2021 after 30 years’ experience within the draught beer business. Since January 2022 he is the Regional Business Director WeMeA and in charge of the different branches in Germany, France, and Spain. Together with a great team he’s trying to grow the draught drinks market for beer and also for non-alcoholic drinks and water in the area.

Next speaker
Back
Eric Ottoway
CEO Brooklyn Brewery
Next speaker
Back
Carlos de la Barra
Head Brewer and Winemaker Beer 52
Next speaker
Back
Simon Puckey
Director of Consulting - Consumer GlobalData
Next speaker

Plan Your Visit

Venue

Hilton Rome Airport

Hilton Rome Airport Via Arturo Ferrarin, 2, 00054 Fiumicino RM, Italy, rome, Italy,

Accommodation

Hilton Rome Airport

Sponsors

Select a sponsor to learn more

EXHIBITORS

LEAD AND BREWERY TOUR SPONSOR

TECHNOLOGY SPOTLIGHT SPONSOR

Session Sponsors

CO-SPONSORS

DRINKS RECEPTION SPONSOR

NETWORKING SPONSORS

DIGITAL TRANSFORMATION SPONSOR

Enquiry

Contact Us

SPONSORSHIP ENQUIRIES

Ben Gemmell

Head of Consumer Portfolio

+(44) 207 661 8841

SPEAKING ENQUIRIES

Megan Gleave

Conference Producer

+44 (0) 20 4540 7727

MARKETING ENQUIRIES

Kadin Luong

Digital Marketing Manager

020 7947 2955