15th Annual International Accounting Forum & Awards 2025

Join leading senior players from the UK’s top Accountancy firms and International networks and Associations to collaborate upon the key themes impacting the sector and the opportunities for growth that they represent.

26

June

  • Hilton London Metropole, UK
  • Invitation only

Why attend?

WHAT TO EXPECT FOR 2025?

 

200+

Attendees to meet each year

15+

Exhibitors to meet each year

20+

Speakers

70%

Attendees at Director+ level

200+

Attendees to meet each year

15+

Exhibitors to meet each year

20+

Speakers

70%

Attendees at Director+ level

2024 highlights

Agenda

  • 26 Jun 2025
Expand All

8 AM

Registration

8:40 AM

Chair’s opening remarks

Speakers

Sasha Qadri
Host & Moderator

8:50 AM

Setting the Scene & Welcome Address

Speakers

Zoya Malik
Editor-in-Chief, International Accounting Bulletin

9 AM

Panel Discussion: What’s New and Topical in Accounting in 2025?

Senior Representative, Mercia Group

9:20 AM

A Look into Our 2030 Roadmap – Predictions & Opportunities to Watch Out For

Senior Representative, LEA Global

SESSION 1: Global Trends – Shaping Today, Transforming Tomorrow

9:40 AM

Putting ESG on Your Agenda – Creating a Smooth Transition for SMEs

Senior Representative, MHA Baker Tilly

10 AM

Panel Discussion: Reshaping the Future of Business Leaders – Insights on Learning & Development

Senior Representative, Mercia Group

Senior Representative, MHA Baker Tilly

Senior Representative, LEA Global

10:30 AM

Networking & Refreshment Break

SESSION 2: Revitalising Firm Structure

11 AM

HLB Women Advancement Report 2024: Defining Success – Women, Work and Leadership

Senior Representative, HLB International

11:20 AM

The Untapped Potential of Strategic Digital Audits – Your Key Towards Market Positioning and Growth

Senior Representative, Inflo

11:40 AM

Case Study: Our Journey to Ensure Attractive Employee Proposition at all Levels

Available for Sponsorship

12 PM

Panel Discussion: Evaluating the Benefits of Private Equity

Senior Representative, HLB International

Senior Representative, Inflo

Speakers

David Goode
Head of Workpapers Solutions, Inflo 
Sasha Qadri
Host & Moderator

12:30 PM

Hosted Roundtables

A unique opportunity to deep dive into the most challenging issues and best practices. Develop solutions to critical challenges facing the industry. Hosted by industry experts and each focused on a single issue, roundtables are an exciting, interactive way to build your personal network and learn from the experience and expertise of others. 

Each roundtable session lasts for 20 minutes, and delegates may attend up to 2 roundtables. 

Roundtable 1 -Balancing Quality and Growth in Your Global Business

In today’s competitive international landscape, scaling your practice is crucial for sustained success across diverse markets. Whether through strategic partnerships, mergers and acquisitions, or organic growth, each approach presents unique challenges. Rapid expansion can put a strain on your processes, personnel, and systems, increasing risks if not managed effectively.

In this session, we will examine potential quality issues that may arise during global business growth and discuss essential strategies for maintaining control. We will also highlight the importance of continuing to invest in your team’s development to ensure they can navigate the complexities of international markets.

Senior Representative, Mercia Group 

Roundtable 2 - ‘Perfection is the Enemy of Progress’ - Are Accountants Too Caught Up in Today to Innovate for Tomorrow?

Available for sponsorship 

Roundtable 3 - A Look From Private Equity Investors - Why is Accounting So Attractive?

Available for sponsorship

 

1:15 PM

Lunch & Networking Break

SESSION 3: Opportunities and Challenges in Tech Adoption

2 PM

The Multi-Faceted Approach to Cybersecurity – The Wakeup Call and Guidepost for Your 2025 Priority

Senior Representative, HLB International

2:20 PM

Cut Your Audit Time in Half: The Digital Revolution Your Practice Needs

Senior Representative, Suralink

2:40 PM

Case Study: Our Journey Towards Achieving Innovation Through Strategic Partnerships with Networks and Associations

Available for Sponsorship

3 PM

Panel Discussion: Creating the Accountant’s Tech Toolkit – Firsthand Experiences of Tech Implementation

Senior Representative, HLB International

Speakers

Sasha Qadri
Host & Moderator

3:30 PM

Networking & Refreshment Break

SESSION 4: Creating Service Lines of the Future

4 PM

AI & Professional Services – How do you Start a Cyber Advisory Practice?

Senior Representative, HLB International

4:20 PM

Case Study: Large Scale Success in Gen-AI Implementation

Available for Sponsorship

4:40 PM

Case Study: Diversifying Services for a Holistic One Shop Client Experience

Available for Sponsorship

5 PM

Panel Discussion: Increasing Your Bottom Line and Striving for Growth – Opportunities and Solutions in Service Lines

Senior Representative, HLB International

Senior Representative, Suralink

5:30 PM

Conference Close & Drinks Reception

7 PM

Awards & Dinner

Speakers

Select a speaker to learn more

Back
Sasha Qadri
Host & Moderator

With a background in television news, having anchored for Sky and produced / reported for other global networks including CNN, Bloomberg and CNBC, Sasha is a seasoned presenter and interviewer. She works across industries at the intersection of business, finance and technology. Sasha has facilitated many conversations on adopting and leveraging AI and tech transformation more broadly, frequently interviewing senior leaders from HPE to IBM and Microsoft amongst others.

Recent interviews include the Former Chancellor Philip Hammond, leading AI expert Mo Gawdat, the CEO of Strava, Mike Martin, the Head of GCHQ, Anne Keast-Butler and many more in the world of business and technology.

Events throughout 2024 included co-hosting at London Tech Week, emceeing at Money 20/20 in Europe, chairing the Innovate Finance Global Summit, and consumer technology event Leap, where Sasha was one of the main stage moderators. Other events include Connected Britain, Retail Week Live, The Next Web, The Financial Times Global Insurance Summit and The London Gatwick Economic Summit.

Sasha started her career in investment banking, and frequently works with financial institutions. She also spent several years as a Senior Programming Director at Bloomberg Live, where she curated and moderated flagship business and technology events. Sasha studied Social and Political Sciences at Cambridge University and spent her gap year studying at The Sorbonne.

Session Details:

Panel Discussion: Evaluating the Benefits of Private Equity

2025-06-26, 12:00 PM

Session Details:

Chair’s opening remarks

2025-06-26, 8:40 AM

Session Details:

Panel Discussion: Creating the Accountant’s Tech Toolkit – Firsthand Experiences of Tech Implementation

2025-06-26, 3:00 PM

View In Agenda
Next speaker
Back
Zoya Malik
Editor-in-Chief, International Accounting Bulletin

Session Details:

Setting the Scene & Welcome Address

2025-06-26, 8:50 AM

View In Agenda
Next speaker
Back
David Goode
Head of Workpapers Solutions, Inflo 

David Goode is the Head of Workpapers Solutions at Inflo, where he leads the advancement of innovative tools that transform audit practices. A Chartered Accountant (ICAEW ACA) with over a decade of experience, David specializes in audit technology, data-driven methodologies, and practice management. Since joining Inflo in 2022 from Haysmacintyre, he has leveraged his expertise to support firms in successfully implementing Inflo’s solutions, while championing feedback-driven product improvements. Passionate about enhancing audit quality and efficiency, David is dedicated to empowering firms with cutting-edge technology and delivering lasting value to clients and teams alike.

Session Details:

Panel Discussion: Evaluating the Benefits of Private Equity

2025-06-26, 12:00 PM

View In Agenda
Next speaker

Sponsors

Select a sponsor to learn more

Gold Partners

Silver Partners

Bronze Partners

Exhibitors

VIP Table Host Sponsors

2024 Awards

International Accounting Awards 2024

2024 Winners

  • NETWORK OF THE YEAR

    Winner

    Highly Commended

    Russell Bedford International

    Finalists

    Moore Global
    RSM International

  • ASSOCIATION OF THE YEAR

    Winner

    Highly Commended

    PrimeGlobal

    Finalists

    Abacus Worldwide
    Praxity Alliance

  • DIGITAL INNOVATION OF THE YEAR

    Winner

     

    Finalists

    Deloitte & Touche LLP
    Joinson & Spice
    KPMG
    PricewaterhouseCoopers LLP
    PKF Global
    Withum (HLB USA)

  • DIVERSITY, EQUALITY AND INCLUSION INITIATIVE OF THE YEAR

    Winner

    Highly Commended

    RSM International

    Finalists

    BDO Brazil
    MGI Worldwide
    Nexia SAB&T
    PrimeGlobal

  • PROFESSIONAL BODY OF THE YEAR

    Winner

    Finalist

    AICPA & CIMA

  • ESG/ Sustainability Initiative of the Year (Network/ Association)

    Winner

     

    Finalists

    ACCA
    Kreston Global
    MHA, UK Member firm Baker Tilly International

  • ACCOUNTANCY SOFTWARE OF THE YEAR (VENDOR)

    Winner

     

    Highly Commended

    Xama Technologies

    Finalists

    Inflo Software
    MyWorkpapers
    Syft Analytics

  • ACCOUNTANCY APP OF THE YEAR

    Winner

     

    Finalists

    Active Workpapers
    Syft Analytics
    T-Tech

  • SaaS PROVIDER OF THE YEAR

    Winner

     

    Highly Commended

    Summa Tech

    Finalists

    AccountsIQ
    Beeye
    Syft Analytics
    Validis
    Ware Centric
    Xama Technologies

  • AI INNOVATION INITIATIVE OF THE YEAR

    Winner

     

     

    Highly Commended

    HLB Ireland

    Finalists

    Beeye
    Citygate Accountants
    KPMG
    Moxo
    PricewaterhouseCoopers LLP
    SPC NXT.

  • CUSTOMER EXPERIENCE OF THE YEAR (VENDOR)

    Winner

    Finalists

    Anna Money
    Addison Accounts
    Beeye
    Inflo Software
    Moxo
    Suralink

INDIVIDUAL AWARDS

  • YOUNG ACCOUNTANT OF THE YEAR

    Gerke van Garderen

  • Accounting Leader of the Year 2024

    Stephen Hamlet, CEO

  • Personality of the Year

    Francesca Lagerberg

  • Lifetime Achievement Award

    Jean Stephens,  CEO

Partner with us

The International Accounting Forum & Awards brings together senior players from the UK’s top Accountancy firms and International networks and Associations. Our audience includes the likes of KPMG, Baker Tilly, Goodman Jones, Moore and PWC.

By choosing to partner with us, you can expect fruitful opportunity to network and connect face-to-face with key decision makers within the industry. We bring the right people under one roof to ensure that your brand is seen directly by an exclusive audience of senior buyers. With extended networking breaks, a dedicated exhibition area within the venue, and a prestigious awards ceremony in the evening there is plentiful opportunity to meet and collaborate with new people, develop meaningful connections and form long-lasting partnerships.

 

BRANDING

Build brand awareness among the prospective customer base.

Get your brand front of mind.

THOUGHT LEADERSHIP

Promote your unique solutions and demonstrate your capabilities.

Directly address your audience.

LEAD GENERATION

Meet C-level executives you would not otherwise have met.

Create viable new business opportunities with decision makers.

Gain ROI.


Our Audience

Media Centre

International Accounting Bulletin

The Accountant

Enquiry

Contact Us

SPONSORSHIP ENQUIRIES

Ray Giddings

Director of Events

+44 (0) 20 3096 2585

SPEAKER ENQUIRIES

Nina Beddoe

Conference Producer

+44 20 4540 7650

MARKETING ENQUIRIES

Madelayne Goodall

Marketing Manager

SPONSORSHIP ENQUIRIES

To enquire about sponsorship opportunities for the conference, please contact

Ray Giddings

Director of Events


+44 (0)20 7936 6512 M. +44 (0)7803 393327

SPEAKER ENQUIRIES

To enquire about speaking opportunities for the conference, please contact:

Nina Beddoe

Conference Producer


+44 20 4540 7650