Returning for its 10th year, we are bringing the Non-Alcoholic Beverage Strategies Conference in virtual format straight to your screen!
The non-alcoholic beverage industry is a saturated yet fast evolving industry. The effects of Covid-19 have seen some companies close while others have focussed on reducing size in personnel and in portfolio. Strategies that were in place for global expansion have been affected significantly and companies have had to rethink and reposition their company vision and goals to meet the unfavourable economic and logistical crisis.
Lockdown and quarantine has seen the vast majority of the world adopt new behaviours while working from home which have directly impacted the desire and need for non-alcoholic beverages. Now more than ever, the wellness movement, health and environment are proving to be strong drivers behind the transformation in the industry´s offering to the consumer and at the same time influence business strategies to achieve revenue growth.
Technological developments in conjunction with an ever digital dependence in our daily lifestyles have meant that companies need to modernise and automate as quickly as possible and be able to understand key data points in order to develop strategies that support a profitable business. It is vital that companies stay connected with and engage with consumers and this must be built into their strategy in order to have a chance at making it through these hard times. Consumers are becoming more demanding and expect cleaner products, efficient delivery, convenience and solid core values behind each brand.
Gain a thorough understanding of the mindset of today’s consumer and how this should affect strategies adopted to increase brand awareness and make way for stronger brand positioning.