Global Brand Protection Summit 2020

Biography: andFred is co-founder of AlpVision and has served as CEO since June 2001. He is the author of numerous scientific publications and patents and co-inventor of Cryptoglyph and Fingerprint, AlpVision's core technologies. Dr. Jordan has work experience in the United States and in France. In 1999, he received his PhD from the Swiss Technology Institute (EPFL) - Signal Processing Institute (ITS) in Lausanne.

Session Details: This session is dedicated to brand owners challenge Alpvision’s CEO with deadly authentication technology questions 26-09-2019, 11:45 am View In Agenda

Biography: Lara operate as a hands on business partner for various internal teams. Together with these teams she identifies legal risks and provide solutions to the business challenges at hand. She is responsible for all intellectual property matters (such as trademarks, copyright, designs, patents, domains) including questions about infringement, use of our brands, filing IP documents, content of (digital) marketing campaigns and brand communication. Lara prepare and review various IP contracts, license agreements, collaboration agreements and other documents to ensure legal compliance and ensure all commercially important inventions are protected by valid IP rights and do not infringe third party IP rights.

Session Details: Panel Discussion: The key role of technology in the war against counterfeiters 26-09-2019, 10:00 am View In Agenda

Biography: Barbara Zalecka currently advises one of the biggest media companies in Poland, TVN S.A. TVN is a part of the Discovery, Inc. group. As the legal operations lead for digital and anti-piracy areas, Barbara supervises all TVN’s online activities and represents the company before courts and law enforcement authorities. She is also responsible for the company’s trademark strategy. Barbara has over a decade of professional experience. Prior to joining TVN she had practiced law in a Warsaw-based law firm, where she specialized in commercial transactions, M&As, public procurement, unfair competition and intellectual property. She advised, among others, Royal Unibrew A/S, Viking Oy, Orange Polska S.A., Zomato Media Private, and CCC S.A. Barbara is a graduate of the University of Warsaw. She has also completed studies at the University of Cambridge (English Law School). She is a finalist of "Rising Stars Lawyers – Leaders of Tomorrow 2017" competition, organized by Wolters Kluwer Polska and Dziennik Gazeta Prawna. She holds two professional titles, attorney-at-law (radca prawny) and patent attorney (rzecznik patentowy).

Session Details: Chair’s opening remarks 25-09-2019, 8:50 am TVN’s presentation on their fight against piracy activities 25-09-2019, 12:10 pm View In Agenda

Biography: Lanre Rotimi is the Global Cyber Security Process Manager at Vodafone. He has over a decade of experience with reducing cyber risks by delivering security improvement programs across public and private sector organisations. Lanre has led Vodafone’s cyber security process architecture workstream for over three years. This ties together multiple functions, services and business units across 27 countries. The functions include: cyber incident management, vulnerability management, ethical hacking, digital CERT and forensics, cyber threat intelligence, security architecture, security design and delivery, security engineering, the Cyber Security Operations Centre (CSOC), risk and compliance, and access management. The success of this work was acknowledged when Vodafone won ‘Industry Team of the Year’ at the 2018 Cyber Security Awards. Lanre established the end-to-end proactive cyber security process framework in Vodafone. Lanre’s leadership delivered ISO27001 audit compliance and he is the co-author of the Vodafone Enterprise GDPR Personal Data Breach process, as well as being owner of the GDPR Cyber Incidents process. Lanre also implements Kanban and other agile methodologies across the organisation at global level. Before he joined Vodafone in 2016, Lanre worked in process and project roles for Telefónica, Mitie and Transport for London, amongst others. Lanre is a thought leader who has contributed to Cyber Security: Law and Guidance (Bloomsbury, 2018). He is a Lean Six Sigma Black Belt, CISSP, and CISM. He has a Master’s degree in Project Management from the University of Westminster.

Session Details: Discussing brand as a critical asset from a cyber perspective 26-09-2019, 3:00 pm View In Agenda

Biography: A cyber-security expert, who is well-known for advancing cyber initiatives that align information security and business objectives within organisations. For the last 5 years, served as the Global Head of Cyber-Security at research organisation. An early-adopter of technology solutions for enterprises to help security. Prior to that, was in charge of information security for major sports brand for 7 years, based out of Germany. Nominated twice in a row for the ISE® North America People's Choice Award. Passionate speaker at global security conferences and a close follower of cyber-security innovation globally.

Session Details: Opening Speech: A strategic approach to protecting global pharmaceutical brand by securing manufacturing 25-09-2019, 9:00 am View In Agenda

Biography: Meena Sayal is a qualified barrister and has worked in private practice, as a government prosecutor and in-house at companies as diverse as Diageo, Sony Playstation and Unilever.  During her eleven years at Unilever, Meena was responsible for developing and delivering Unilever’s first global strategy for brand protection.  The approach was focused on counterfeit and other infringing goods and was designed to be integrated into multiple functions such as Supply Chain, Sales, Security, Finance, Business Integrity and Marketing.  She assessed need on a global, regional and local basis and delivered operational tools, training and IP and enforcement education to teams around the world working with third parties to innovate where necessary to develop what was required. She has particular knowledge of anti-counterfeiting efforts in China, Africa, the Middle East, the Indian sub-continent and south east Asian markets. She is a strong supporter of cross-sector collaboration and for the first two years of its existence was the first co-chair (with Maersk) of the group of rights holders and maritime operators who are working together to develop operational standards to underpin the Declaration of Intent to prevent the Maritime Transportation of counterfeit goods signed on 30 November 2016.  The first wave of signatories included the three biggest vessel operators in the world and key freight forwarders as well as 10 multi-national rights holders and several trade associations. Meena set up Valinor Consulting, a brand protection and IP consultancy, in 2019.

Session Details: Chair’s opening remarks 26-09-2019, 8:50 am Panel Discussion: The key role of technology in the war against counterfeiters 26-09-2019, 10:00 am Chair’s closing remarks 26-09-2019, 5:15 pm View In Agenda

Biography: Severine Louapre is Brand Protection Coordinator at G-Star RAW. She is responsible for the Brand Protection activities of G-Star RAW worldwide. Her role is to coordinate all operations, online and offline, related to the possible distribution of infringing products. To ensure that she runs an efficient Brand Protection program, she collects relevant data and analyses patterns, routes and trends. Prior to joining G-Star RAW in 2017, Severine worked for the navigation company TomTom. She was then handling the company’s trademark portfolio administration and prosecution, and tackling piracy and counterfeit issues.

Session Details: Panel Discussion: The key role of technology in the war against counterfeiters 26-09-2019, 10:00 am View In Agenda

Biography: Matteo Mattei is Director Illicit Trade Prevention in Europe at Philip Morris International. Matteo and his team are responsible for: development and deployment of anti-diversion measures and supply chain controls for PMI products, including smoke-free alternatives; building strategies to accelerate return of volumes to legal markets; implementation of the EU Tobacco Products Directive article 15 on tracking and tracing and article 16 on security features. He started his career in Philip Morris Italy in 2004 and over the past 14 years has held a variety of external affairs roles as Media Relation manager, Government Affairs manager and head of the Global Strategic Initiatives team. In his private life Matteo is a pilot of touristic and hydro planes as well as a professional guitarist.

Session Details: Online brand protection: collaboration with platforms 26-09-2019, 9:30 am View In Agenda

Biography: Simon Brown is the Director of the Film Content Protection Agency (FCPA) in the UK. The FCPA is part of the Film Distributors’ Association Ltd. (FDA) - the trade body for theatrical film distributors in the UK, which works in partnership with other bodies who share the goal of safeguarding films from piracy. Simon has 26 years of experience in the fields of investigation and security, in both the public and private sectors, having previously worked for Lancashire Police, the BBC and FACT (Federation Against Copyright Theft).

Session Details: Film Theft / Piracy & Brand Protection at Source - an introduction to the UK’s programme managed by the FCPA (Film Content Protection Agency), to include: 26-09-2019, 4:45 pm View In Agenda

Biography: Alessandra Chies, currently working as China IP and Brand Protection Chief Counsel in the leading Italian Firm Barzanò & Zanardo, has a decade of direct experience in assisting European and International companies on Intellectual Property Rights prosecution and enforcement, mostly focusing on China Laws and practices, standing that she lived in Beijing for 8 years and managed a Law Firm specialized in IP Registration and protection strategies. Alessandra’s focus was of conducting administrative, civil and criminal actions, with special dedication on online sale of counterfeits, customs border protection, trademark and design registration strategies and prosecution actions. Alessandra is currently External Expert of the China IPR SME Helpdesk of the European Chamber of Commerce and collaborated with the EPO-MOFCOM EU-China Project for the Enforcement of IPR (IPR2). She often invited as speaker to seminars and workshops around Europe, related to IPR protection in China. Alessandra holds a magna cum laude Law degree from the University of Bari, Italy, an LLM in international and European Business Law from Anglia Polytechnic University, Cambridge and a further Master in IP Law with a special focus on Chinese IP Law from Milan Polytechnic University in collaboration with Tongji University- Shanghai. She speaks Italian, fluent English and basic Mandarin.

Session Details: Barzanò & Zanardo presentation on Enforcement in China 25-09-2019, 5:10 pm View In Agenda

Biography: Chief Intellectual Property Counsel for Fortune Global 500 company with $23 billion global sales, 13,000 trademarks and 8,000 patents.  UK qualified lawyer with extensive experience of international trademark, patent, design, copyright and other intellectual property matters.   Successful track record in developing and implementing patent and trademark strategies.   Has led complex corporate IP transactions including two company separations, a merger and numerous acquisitions and divestitures.

Session Details: Addressing the challenges of dealing with Intellectual Property in a digitalised world 26-09-2019, 12:20 pm View In Agenda

Biography: Céline Eyers has more than 15 years of work experience in the area of intellectual property, including complex worldwide IP litigation (trademark law, copyright, design and model and unfair competition). She works as General Counsel for ICE, a Belgian company renown for the Ice-Watch timepieces. She manages all the commercial agreements (distribution agreement, license agreement, loan agreement, agency agreement, settlement agreement, etc.) and the legal/administrative proceedings for the company ICE as well as the related entities. She has been a member of the Brussels Bar (2002-2010), working a.o. for large law firms (Linklaters and Stibbe). Céline Eyers holds a law degree (magna cum laude), a Master degree in Intellectual Property (cum laude) and a Master in Management (cum laude). She has authored several articles in IP and spoken at various conferences.                          

Session Details: Brand Licensing: understanding how to effectively protect your brand while allowing license right to third parties 26-09-2019, 3:35 pm View In Agenda

Biography: Zara Zamani has ran a software services company for 6 years and her experience in B2B and B2C sales are great assets to our company. She has worked in more than 10 countries and can speak 3 languages making her very comfortable in communicating with clients around the globe. She comes from a technical education background and is at the moment completing her PHD studies in Blockchain and digital transformation which is a big knowledge asset for us too.

Session Details: Sponsored Presentation by DH Anticounterfeit with the participation of Fridays for Future 25-09-2019, 2:40 pm View In Agenda

Biography: Kate Coffey leads BRANDIT’s Legal Enforcement team and is based in Zurich, Switzerland. With more than 10 years’ experience in intellectual property, Kate advises on all aspects of IP and brand protection with a particular focus on trade marks, brand protection and domain name disputes. Advising clients across an array of industry sectors, Kate acts contentiously and non-contentiously on behalf of several famous and well-known brands. She has acquired extensive experience in brand counselling, trade mark portfolio management, trade mark clearance, prosecution and enforcement across the EU and internationally. Kate loves to keep abreast of technologies which assist and indeed hinder the fight against counterfeits. Kate joined BRANDIT in 2018 after having spent over 5 years with FIFA’s Intellectual Property team, including working as part of their brand protection team and supporting the on-site programme for two editions of the FIFA World Cup. She is a registered Irish and European trade mark attorney and is a member of INTA and WISLaw.

Session Details: Panel Discussion: The key role of technology in the war against counterfeiters 26-09-2019, 10:00 am View In Agenda

Biography: Dmitry has joined Group-IB as an engineering graduate from Bauman Moscow State Technical University. In 2013 he participated in defining and development of Group-IB IP protection solutions that helped brand owners fight against online piracy, phishing, violations of trademark rights, and counterfeiting. Now Dmitry holds a position of Deputy Direction of Brand Protection at Group-IB, with more than 5 years experience in infringement enforcement, managing the team and building successful technological brand protection strategies for clients.

Session Details: Latest trends in online brand abuse: evolution of methods used by fraudsters infringing on brands on the internet. Cases presentation. 25-09-2019, 11:35 am View In Agenda

Biography: Guy de la Roche is the Sales Manager responsible for Brand Protection in Europe at SURYS. He manages programs for various industries, spirits, auto spare parts, industrial parts, apparel… Before joining the company in 2017, Guy worked in different positions abroad, lastly he was business developer on the Scandinavian markets. He graduated from Audencia Business Scholl and University of the West of Scotland.

Session Details: How to authenticate and connect your products 25-09-2019, 12:45 pm View In Agenda

Biography: Dr. Stephan Wolke studied physics, philosophy and macroeconomics at Bonn university and graduated with a Doctorate in physics. He spent the first five years of his professional career at McKinsey & Company. After founding (and having sold) two own businesses Stephan served in several functions at Bayer AG as well as Danaher Corp. He joined ThyssenKrupp in 2011 and is on corporate level responsible for Intellectual Property & Services (Head of Corporate Intellectual Property at ThyssenKrupp) as a well as head of management board of ThyssenKrupp Intellectual Property GmbH. He is 50 and father of three sons.

Session Details: Opening speech: Brand Protection and IP Management for a global engineering conglomerate 26-09-2019, 9:00 am View In Agenda

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Session Details: Fighting online fakes: how three fashion brands do it efficiently 25-09-2019, 9:30 am View In Agenda

Biography: Sergi has held marketing, product, and partnership development roles in SaaS and tech companies for the past 10 years. Currently, Sergi is Director of Product Marketing at Red Points, independent consultant, and guest lecturer at several business schools.

Session Details: Fighting online fakes: how three fashion brands do it efficiently 25-09-2019, 9:30 am View In Agenda

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Session Details: Fighting online fakes: how three fashion brands do it efficiently 25-09-2019, 9:30 am View In Agenda

Biography:

Session Details: Fighting online fakes: how three fashion brands do it efficiently 25-09-2019, 9:30 am View In Agenda

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Session Details: Fighting online fakes: how three fashion brands do it efficiently 25-09-2019, 9:30 am View In Agenda

Biography: IP Attaché for the European Union and European Commission Susan Wilson currently serves as the first U.S. intellectual property attaché to the European Union (EU).  Her responsibilities include monitoring intellectual property-related developments in institutions and in its member states.  She also contributes to bilateral IP-related dialogues with Switzerland and Turkey, advances U.S. IP policy objectives at the OECD, and supports fellow Geneva-based U.S. IP attachés in their work with the WTO and various U.N. institutions. Prior to being sworn in as attaché, Ms. Wilson was a director for intellectual property and innovation at the Office of the United States Trade Representative (USTR), where she coordinated the annual Special 301 Review of trading partners’ IPR policies and practices and the development of the annual Notorious Markets List of physical and online marketplaces that facilitate trademark counterfeiting and copyright piracy worldwide.  Prior to joining USTR, Ms. Wilson served as director of the Office of Intellectual Property Rights in the U.S. Department of Commerce’s International Trade Administration.  While at Commerce, Ms. Wilson was the U.S. co-chair of the Transatlantic IPR Working Group and one of the Department’s inaugural detailees to the Interagency Trade Enforcement Center at USTR.

Session Details: IP Attaché to the EU 25-09-2019, 3:25 pm View In Agenda

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Session Details: Sponsored Presentation by DH Anticounterfeit with the participation of Fridays for Future 25-09-2019, 2:40 pm View In Agenda

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Session Details: Sponsored Presentation by DH Anticounterfeit with the participation of Fridays for Future 25-09-2019, 2:40 pm View In Agenda

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Session Details: Brand Protection – More than Anti-Counterfeiting 25-09-2019, 10:00 am View In Agenda

Biography: Russ Jacobs currently serves as General Counsel, Legal Affairs Officer of National CASA, which supports state and local programs of advocates for children in or potentially entering the foster care system. In this role he serves on the executive leadership team and oversees all legal matters, including the organization’s trademark strategy. Prior to joining National CASA Jacobs worked for many years at Starbucks Corporation where he oversaw IP strategy and maintained litigation and transaction practices. In his IP practice at Starbucks Jacobs developed the company’s global anti-counterfeiting program, led a cross-functional effort to reset the enterprise approach to naming, represented Starbucks in hundreds of disputes, and defined enterprise IP clearance, filing, and enforcement parameters. Jacobs began his career as an attorney at the New York office of Hughes Hubbard & Reed, followed by time at Focal PLLC in Seattle before joining Starbucks. He earned his JD from Columbia University and his AB in Spanish and the History of Art from the University of Michigan.

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Biography: Simon Brown is the Director of the Film Content Protection Agency (FCPA) in the UK. The FCPA is part of the Film Distributors’ Association Ltd. (FDA) - the trade body for theatrical film distributors in the UK, which works in partnership with other bodies who share the goal of safeguarding films from piracy. Simon has 26 years of experience in the fields of investigation and security, in both the public and private sectors, having previously worked for Lancashire Police, the BBC and FACT (Federation Against Copyright Theft).

Session Details: Film Theft / Piracy & Brand Protection at Source - an introduction to the UK’s programme managed by the FCPA (Film Content Protection Agency), to include: 26-09-2019, 4:45 pm View In Agenda

Biography: Günther Marten, Minister-Counsellor at the EU embassy in Beijing since Oct. 2016, is in charge developing institutional IP co-operation between EU and China and supporting European businesses. He joined EUIPO, Alicante/Spain, the managing agency for the EU trademark and design system, in 1995 and held various significant positions. Previously he worked at the Commission in Brussels as legal advisor.

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Biography: Experienced in the area of public policies and management of legal departments of online advertising agencies. Joined Baptista Luz Advogados in 2010 and is currently the coordinating partner of Tech Transactions, Intellectual Property and Advertising & Media team, which provides counsel to large communication groups, technology companies, investment funds and telecommunications companies. He is the author of books “Network Neutrality: the regulation of internet architecture in Brazil” and “regulatory Environment: Manual for good practice on public policies of support to startups”.

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Biography: Born in Jan, 1977 in Izmir, Turkey. Completed her early education at Izmir American Collegiate Institute. The following years entailed four intense years of study at the Istanbul University, where she graduated from the law faculty. She started her early career as a paralegal at HP Turkey. Two years later she joined Superonline – the leading internet service provider at the time where she set up legal department. In five years’ time she was the head of legal affairs and led the acquisitions of two companies. She had become a specialist in commercial, competition and cyber law leading the legal department. In addition to her practice at Superonline she was a lecturer at Bilgi University MBA Program, where she was teaching cyber law. Zeynep joined Coca-Cola as Turkey Region legal counsel and with the added responsibility of Caucasus & Central Asia and Dogadan tea business in 2012 she has become the legal director of TCCA BU. During her tenure in the Company, she has taken an active role in the acquisition of Dogadan as well as initiatives in the compliance and governance area. She has 3 articles and 3 presentations at the Global Brand Protection summit and EuroAdvocaten General Counsel’s meeting. She won Legal 500 GC Powerlist Turkey awards in 2015 & 2017 and Legal team award in 2016. She has been working on the efficiencies embracing technology as well as providing strategic legal counseling to the group she is responsible of. Her motto is being a key business partner to provide reliable and resourceful advice on a broad spectrum areas and looking after the corporate domestic regulatory compliance and governance. Her memberships are as follows; - Board of Trustees of Coca-Cola Life Plus Foundation - Board member of Self-Regulatory Board - Legal committee of Advertisers’ Association - Istanbul Bar Association

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Biography: Alessandra Chies, currently working as China IP and Brand Protection Chief Counsel in the leading Italian Firm Barzanò & Zanardo, has a decade of direct experience in assisting European and International companies on Intellectual Property Rights prosecution and enforcement, mostly focusing on China Laws and practices, standing that she lived in Beijing for 8 years and managed a Law Firm specialized in IP Registration and protection strategies. Alessandra’s focus was of conducting administrative, civil and criminal actions, with special dedication on online sale of counterfeits, customs border protection, trademark and design registration strategies and prosecution actions. Alessandra is currently External Expert of the China IPR SME Helpdesk of the European Chamber of Commerce and collaborated with the EPO-MOFCOM EU-China Project for the Enforcement of IPR (IPR2). She often invited as speaker to seminars and workshops around Europe, related to IPR protection in China. Alessandra holds a magna cum laude Law degree from the University of Bari, Italy, an LLM in international and European Business Law from Anglia Polytechnic University, Cambridge and a further Master in IP Law with a special focus on Chinese IP Law from Milan Polytechnic University in collaboration with Tongji University- Shanghai. She speaks Italian, fluent English and basic Mandarin.

Session Details: Barzanò & Zanardo presentation on Enforcement in China 25-09-2019, 5:10 pm View In Agenda

Biography: Jan is Senior Director in Philips Intellectual Property & Standards, responsible for Philips’ overall Brand Protection management, with specific focus on the PHILIPS wordmark and the Philips shield emblem. Having had several IP roles in Philips, Jan worked in Asia from 1998 till 2006 to curb regional counterfeit activities. As from January 2015, Jan manages the Brand Protection function in Philips worldwide. Jan has degrees in economics and law.

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