Just Drinks presents: The Innovation in Non-Alcoholic Beverages Conference 2022

Understanding the changes in consumer expectations, demands and needs, and how these
play into the commercial success of your product
• Evaluating the impact of COVID-19 on consumer behaviour and demands
• Investigating how your product can benefit the current health and wellness agenda of
many consumers

• Functional drinks categories – such as Energy Stimulation, Isotonic Sport, Iced Coffee and Protein Shakes – are amongst the largest and fast growing product categories in the UK soft drink market, but there is still considerable potential for future growth
• Although Energy Stimulation is worth £1.1bn, total shopper penetration is less than 20% and this is despite 70% of UK adults reporting feeling tired more than half of the time. Clearly there is a big opportunity to better energise the UK consumer
• Functional drink categories are well places to deliver the additional value that today’s consumers needs, such as:
• Specific functional benefits for the body and mind
• Natural and sustainable ingredients
• Improved convenience through product and packaging
•  New flavours and taste profiles to excite
• Adrian Hipkiss will show you how Functional Drink categories can drive considerable future growth by being more relevant to more people, and to better their needs and usage occassions

• With more consumers reducing their alcohol in-take, there is a growing opportunity for non-alcoholic beverages and soft drinks to deliver a more sophisticated taste, pairing with different cuisines
• Using analytical methodology and expertise Synergy are able to identify key aroma compounds classic cuisines and develop flavour pairing maps which can help beverage manufacturers develop perfectly paired beverages
• Developing less sweet beverages with under-lying savoury notes which scientifically pair with cuisines can improve the taste experience for the consumer
• During the session you will get to taste different cuisines alongside perfectly-paired drinks!

• Discussing the various processes that go into the creation of non-alcoholic beverages, from
  idea conception to the actual materialisation of the product
• Understanding the challenges associated with creation of non-alcoholic beverages, i.e.,
  meeting legal compliances, consumer demands, market regulations and standards
• Analysing the importance of authent

• UPM Raflatac Introduction
• Innovation beyond fossils
• LCA – Label Life Platform
• Nxt+ Solutions
• Forest Film
• Ocean Action
• RafCycle
• Bio Meg for Next Generation Pet Bottles

• Investigating how the changes in consumer demands in terms of their health, wellness and lifestyle has seen a growth in CBD drinks
• Discovering the commercial and innovation opportunities that lie
  within the CBD beverages industry
• Evaluating the extent to which CBD Drinks have become a good
  alternative to alcohol beverages
• Examining how to increase the saleability of CBD drinks with various

• As the No and Lo category rapidly grows, we are seeing consumer demands focus more and more on their health and wellbeing, and the added benefits that products can give them. This is driving innovation and cross category NPD that brings the health and wellness space into adult occasion drinking
• Examining the challenges associated with these consumer demands
• How are brands navigating consumer confidence and legal compliance?
• What exciting developments in adaptogens and herbs are we seeing?
• Is this consumer category here to stay?

Drinks Reception Sponsored by Sweegen

• What’s hot and what’s not in Coffee: Coffee innovation trends in the UK
• How Costa is meeting more consumers needs across new consumption occasions
• How Costa is uniquely placed to drive category expansion

• A brief history of sugar reduction in beverages
• Where we are today with the sweeteners toolbox
• What the future might bring in terms of novel sugar reduction enablers

How do you keep a category that’s been
around for decades fresh and interesting to a
broad age group?
• Can dairy drinks navigate their way through
the movement towards plant-based
alternatives?
• Have people just forgotten how good milk is?

• Exploring how botanicals, such as lavender, hibiscus, elderflower, have become mainstream in the beverage industry (soft drinks, CBD beverages, mocktails, nonalcoholic spirits, etc.) and assessing their commercial potential
• Analysing how different floral flavourings appeal to consumers’ curiosity and have seen an increase in consumer consumption
• Investigating how botanicals together with natural sugar reduction technologies can help consumer demands for healthier and more natural products

Drinks Reception Sponsored by Sweegen