8:50 am Chair’s Opening Remarks

James Beeson
Deputy Editor
Just Drinks
8:30 am How to Navigate a Sustainable Future for Beverage Packaging

Hans van Bochove
Vice President, Public Affairs & Government Relations
Coca Cola European Partners
9:00 am Celli
9:30 am A Fresh Air of New Drinkers: A Multiplicity of Unique Consumers
Understanding the changes in consumer expectations, demands and needs, and how these
play into the commercial success of your product
• Evaluating the impact of COVID-19 on consumer behaviour and demands
• Investigating how your product can benefit the current health and wellness agenda of
many consumers

Halak Parikh
Head of R&D Insights and Sensory Science
BRITVIC PLC
10:00 am Tate and Lyle
10:30 am Morning refreshments and networking
Functionality
11:30 am Meeting Consumer's Functional Needs, Today and Tomorrow
- Functional drinks categories – such as Energy Stimulation, Isotonic Sport, Iced Coffee and Protein Shakes – are amongst the largest and fast growing product categories in the UK soft drink market, but there is still considerable potential for future growth
- Although Energy Stimulation is worth £1.1bn, total shopper penetration is less than 20% and this is despite 70% of UK adults reporting feeling tired more than half of the time. Clearly there is a big opportunity to better energise the UK consumer
- Functional drink categories are well places to deliver the additional value that today’s consumers needs, such as:
- Specific functional benefits for the body and mind
- Natural and sustainable ingredients
- Improved convenience through product and packaging
- New flavours and taste profiles to excite
- Adrian Hipkiss will show you how Functional Drink categories can drive considerable future growth by being more relevant to more people, and to better their needs and usage occassions

Adrian Hipkiss
Marketing & International Business Director
Boost Drinks
12:00 pm Reserved for Sponsor
12:30 pm The Future of Functional Drinks

Robin Slatter
Scouting & Exploration Leade
Innocent Drinks
1:00 pm Lunch and networking
2:00 pm Inspiring Paired to Perfection Beverages
- With more consumers reducing their alcohol in-take, there is a growing opportunity for non-alcoholic beverages and soft drinks to deliver a more sophisticated taste, pairing with different cuisines
- Using analytical methodology and expertise Synergy are able to identify key aroma compounds classic cuisines and develop flavour pairing maps which can help beverage manufacturers develop perfectly paired beverages
- Developing less sweet beverages with under-lying savoury notes which scientifically pair with cuisines can improve the taste experience for the consumer
- During the session you will get to taste different cuisines alongside perfectly-paired drinks!

Charlotte Spitzner
Flavour Research Analyst
Synergy Flavours

Vicky Berry
Senior European Business Development Manager
Synergy Flavours

Jill Ngo
Sweet Goods Applications Manager
Synergy Flavours
2:30 pm Panel Discussion: Creating New Innovative Non-Alcoholic Beverages
- Discussing the various processes that go into the creation of non-alcoholic beverages, from
idea conception to the actual materialisation of the product - Understanding the challenges associated with creation of non-alcoholic beverages, i.e.,
meeting legal compliances, consumer demands, market regulations and standards - Analysing the importance of authent

James Beeson
Deputy Editor
Just Drinks

Adrian Hipkiss
Marketing & International Business Director
Boost Drinks

Dr. Zafer Gezgin
Principal Scientist
Suntory Beverage & Food Europe

Halak Parikh
Head of R&D Insights and Sensory Science
BRITVIC PLC

Abigail Kelly
Head of Marketing & Insights
Crediton Dairy

Ed Gerard
Chief Commercial Officer
Mocktail Beverages
3:15 pm Labelling a Smarter Future
- UPM Raflatac Introduction
- Innovation beyond fossils
- LCA – Label Life Platform
- Nxt+ Solutions
- Forest Film
- Ocean Action
- RafCycle
- Bio Meg for Next Generation Pet Bottles
3:45 pm Reserved for Sponsor
4:15 pm Afternoon refreshments and networking
4:45 pm CBD Drinks Gain Mass Popularity, but Are They Here to Stay?
- Investigating how the changes in consumer demands in terms of their health, wellness and lifestyle has seen a growth in CBD drinks
- Discovering the commercial and innovation opportunities that lie
within the CBD beverages industry - Evaluating the extent to which CBD Drinks have become a good
alternative to alcohol beverages - Examining how to increase the saleability of CBD drinks with various

Daniel Khoury
Co-Founder
TRIP
5:15 pm How Functional Beverages are Shaping the Future of No and Lo
- As the No and Lo category rapidly grows, we are seeing consumer demands focus more and more on their health and wellbeing, and the added benefits that products can give them. This is driving innovation and cross category NPD that brings the health and wellness space into adult occasion drinking
- Examining the challenges associated with these consumer demands
- How are brands navigating consumer confidence and legal compliance?
- What exciting developments in adaptogens and herbs are we seeing?
- Is this consumer category here to stay?

Zoey Henderson
Founder
Fungtn
5:45 pm Sweegen
6:15 pm Close of Conference
Drinks Reception Sponsored by Sweegen
Flavour and Taste
11:30 am How Costa is Innovating to Expand the RTD Coffee Category
- What’s hot and what’s not in Coffee: Coffee innovation trends in the UK
- How Costa is meeting more consumers needs across new consumption occasions
- How Costa is uniquely placed to drive category expansion

Mark Cumming
GB Activation Director
Coca Cola European Partners
12:00 pm Reserved for Sponsor
12:30 pm Growing for Good, Naturally Sweet Beverages
- A brief history of sugar reduction in beverages
- Where we are today with the sweeteners toolbox
- What the future might bring in terms of novel sugar reduction enablers

Dr. Zafer Gezgin
Principal Scientist
Suntory Beverage & Food Europe
1:00 pm Lunch and networking
3:45 pm Reserved for Sponsor
4:15 pm Afternoon refreshments and networking
4:45 pm Keeping Milk Drinks Relevant To All Generations
How do you keep a category that’s been
around for decades fresh and interesting to a
broad age group?
• Can dairy drinks navigate their way through
the movement towards plant-based
alternatives?
• Have people just forgotten how good milk is?
5:15 pm Botanical and Tropical Drinks: A New Evolution of Drinks
- Exploring how botanicals, such as lavender, hibiscus, elderflower, have become mainstream in the beverage industry (soft drinks, CBD beverages, mocktails, nonalcoholic spirits, etc.) and assessing their commercial potential
- Analysing how different floral flavourings appeal to consumers’ curiosity and have seen an increase in consumer consumption
- Investigating how botanicals together with natural sugar reduction technologies can help consumer demands for healthier and more natural products

Craig Hutchinson
Founder and CEO
Mindful Brands
6:15 pm Close of Conference
Drinks Reception Sponsored by Sweegen
8:20 am Chair’s Opening Remarks
Chair: James Beeson, Deputy Editor, Just Drinks

James Beeson
Deputy Editor
Just Drinks
8:30 am Roundtable
Roundtable 1: Reserved for Sponsor | Roundtable 2: Reserved for EndUser | Roundtable 3: Reserved for Sponsor |
10:00 am Normalising Zero Alcohol Products to Help Consumers Moderate
- Introducing Heineken’s Brew a Better World Programme and the commitment to ensure there is ‘Always a Choice’ for consumers
- How we believe that bringing zero alcohol products on to the bar alongside other beer taps in pubs – and making it widely available in hundreds of establishments – will bring an end to the notion that you’re ordering something ‘different’ when opting for an alcohol-free beer
- How making use of high profile commercial partnerships in the promotion of zero alcohol products can further help mainstream zero alcohol products to the vast majority of
consumers

James Crampton
Corporate Affairs Director
Heineken
10:30 am IFF
11:00 am Panel Discussion: How to Become and Stay Competitive Amid the Saturation of Non-Alcoholic Beverages
- Understanding where commercial and innovation opportunities lie within the non-alcoholic
beverages despite the current saturation of new brands - How to create competitive and innovative products that promote consumer trust and
loyalty, and meet legal compliance and market standards - Investigating the challenges associated with creating competitive and innovative products,
and assessing the best strategies to achieve commercial success

James Beeson
Deputy Editor
Just Drinks

James Crampton
Corporate Affairs Director
Heineken

Tomas Otero
Investment Associate
ZX Ventures

Erika Ollen
Founder
Gnista Spirits

Eugenio Muraro
Founder & CEO
MeMento

Anita Rae
Founder
Crave Drinks
11:30 am 15-minute Spotlight (Reserved for Sponsor)
11:45 am Morning refreshments and networking
12:15 pm Shifting Sustainability in Beverage Categories

Dillon McEvoy
Head of Waters
Danone
12:45 pm Senior Representative from Toluna
1:15 pm Early-Stage Beverage Investment
- What early-stage beverage companies should consider when seeking investment
- Key indicators of success in early-stage beverage investments
- What makes a successful pitch for early-stage beverage investments

Tomas Otero
Investment Associate
ZX Ventures
1:45 pm Lunch & Networking
2:45 pm Mocktails. What’s the Next Step?
- Understanding the progress of mocktails, especially since the pandemic
- Analysing the challenges and solutions associated with creating innovative mocktails
- Investigating the best possible solutions for creating competitive mocktails that replicate
similar gustation experiences to cocktails

Ed Gerard
Chief Commercial Officer
Mocktail Beverages
3:15 pm GlobalData
3:45 pm Reserved for Sponsor
4:15 pm Afternoon Break & Networking
4:45 pm Sustainability in a Glass: Healthy Drinking While Respecting Nature
- Examining how consumers’ habits have changed drastically over the past two years of the COVID-19 crisis, including where, when and how they consume drinks
- Which role does sustainability play in all of these changes? Why do people prefer artisan products over mass-produced ones all of a sudden?
- Consumers are becoming increasingly more aware of environmental issues and make decisions about what they buy based on the impact the product has on the planet
- Exploring how companies are beginning to feel this change of preferences. This has inspired them to start a number of initiatives to meet the demands for more sustainable practices

Eugenio Muraro
Founder & CEO
MeMento
5:15 pm The Future of Grown-Up Drinking – Consumers or Brands to Lead the Way?
- Consumer choice of no/low drinks has grown rapidly over the past years
- Lifestyle trends drive product development, but consumers’ choices have depended a lot on the brands’ interpretation of those trends
- Which has resulted almost in monopolisation in the space, where the established brands are buying out spaces in bars and retails
- What’s the discussion like today among consumers and can we see a shift in the development process?
- Who is to determine the future of grown-up drinks, the market or the producers?

Erika Ollen
Founder
Gnista Spirits
5:45 pm Close of Conference
Sponsor Information
To enquire about sponsorship opportunities for the conference, please contact:
Valentin Gerasimuk
Head of Business Development – Consumer
T: +44 (0)207 936 6794
E: Valentin.Gerasimuk@arena-international.com
Speaker Information
To enquire about speaking opportunities for the conference, please contact:
Edwin Boadu
Conference Producer
Arena International
Zoom Direct: +44 (0) 2079472935
E: edwin.boadu@arena-international.com