Senior Executive, expert in international marketing and sales direction functions, developed roles in 5 continents and in 4 different languages. EMBA for IESE (#1 Executive Programs, Financial Times 2019). Responsible for the Global area of Value generation for the Channels (ON&OFF). From the strategic plan design and the evolution of the platforms for each brand in the portfolio up until the implementation in the markets (70 worldwide). Passionate about the marketing of premium products and services and international development and competitive strategy. Experienced both in starting from the envisioning and creation of projects and products up until the materialization and implementation of their correspondent teams, processes and resources.