Markus has a solid track record of 20+ years in innovation, transformation as well as leadership in various industries. He currently heads up Innovation & Transformation at SV Group & also leads an exciting digital hospitality tech venture called MAGIC. This comprehensive, award winning digital hospitality solution was developed for Stay KooooK & is now available to other hotels as a white label solution. A seamless data driven solution uniquely tailored to your business. MAGIC has been developed by people who understand how to run hotels. Seamless digital end-to-end experience for your guests, able to book their return visit with just one click. Providing your employees with an easy, intuitive, proactive and efficient platform to support guests at any point in their digital journey. A smart technology that allows you to fully personalise your guest services and preferences – linking distribution & operation. All through one interface optimised to manage the whole guest journey from their booking to arrival, stay and departure. Build holistic guest profiles through detailed data and analysis, streamline your services, and generate revenue. Leaving you to get on with what you love – care for your guests needs. It’s not imagination, it’s MAGIC