Canadean International Beer Strategies Conference8-10 May 2017, Barcelona
Canadean 12th International Beer Strategies Conference was jam-packed! Kicking off with a tour of the Stella Artois Brewery in Leuven to set the scene for 2 days of exclusive case studies, we heard from AB-InBev on how they approach innovation to the craft brewers like Brooklyn Brewery, To Øl, Hogs Back and Het Anker brewery on what they’re doing differently but the biggest theme across the 2 days was the rise of craft beer and non-alcoholic beer.
Against the backdrop of the biggest merger in the industry, we discussed the impact of AB InBev merging with SABMiller and what it meant for the beer market globally and the key tips to grow in Latin America, Asia and Africa.
We’ll be back in 2017 in a brand new, exciting location of Barcelona (we’ve got some surprises planned so check back for more details)!
Join us at this unmissable event to stay informed and inspired to influence your beer strategy to deliver growth.
We look forward to seeing you in May 2017!
Canadean has a long-held reputation for providing valuable and in-depth market research initially built up in beverages, and now operates across the FMCG market and related industries, including packaging, ingredients, soft drinks, beer, retail, foodservice, wines & spirits, health & beauty and food.
From breweries:CEOs, GM, MD, Directors, Heads of:StrategyMarketingBrandCommercialExportBusiness DevelopmentPortfolio/category managementBrand management
We had an insightful brewery tour at Stella Artois with an informative presentation on the history of beer with brewing traditions in Belgium dating back to 1366 and the importance of sustainability, responsible drinking and the community to AB InBev. Owning 7 out of 10 of the most valuable beer brands in the world, the SABMiller acquisition means they will now dominate the Latin American and African markets in beer, but the soft drinks market is another possible target for AB InBev. ...