Developing a holistic growth strategy in a competitive beer landscape8-10 May 2017, Barcelona
The 13th International Beer Strategies Conference 2017 will move on to a new beer hub, this time in the vibrant city of Barcelona. Home to an innovative craft beer scene, as well as some flagship global brands, the location is sure to offer an engaging insight into the evolving Spanish beer market.
We had over 180 senior industry leaders join us for the beer event in Brussels last years. For next year, we are looking to welcome even more attendees to the event to join us in Barcelona. In light of recent industry changes; 2017 it is sure to prove an eventful year for the brewing industry.
For 2017, we’re delighted to announce our exclusive behind the scenes brewery tour is at the Estrella Damm brewery. This is complimentary for confirmed delegates from breweries, but with only 90 spaces available it will be issues on a first-come-first-serve basis so make sure you reserve your place early!
We look forward to seeing you in Barcelona in May 2017!
As always, we seek to offer delegates new topic content for each year, and 2017 is no different. We have 2 exciting streams taking place throughout the first day of the event which will cover the key topics of ‘Digital Marketing’ as well as ‘New Product Development’ which will serve as 2 topical and crucial points of discussion for the industry.
Where? Estrella Damm, Carrer del Rosselló, 515, 08025 Barcelona, Spain
Beer in the Digital World will focus on how the category can engage consumers within the online world – a key topic of interest considering the mobile and connected world we live in.
In recent years, we have seen a pattern arising in terms of lifestyle and health. Consumers are demanding healthier options from brands which have led to the beer industry developing to match this trend. Non-alcoholic beer have been growing in popularity all over the world and whilst the majority of these consumers are the health-conscious, beer brands have kept an eye on this trend and are innovating their business to follow.
Good to get ideas for business development - DAMM, Export & International Brands Director
Who is the craft beer lover and what grabs their interest? With craft beer continuously being on the rise, brewers and beer professionals need to have this question present on their mind at all points.