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Canadean International Beer Strategies Conference 2016

9-11 May 2016, Brussels

Canadean International Beer Strategies Conference is the only strategic beer industry event in Europe with the most comprehensive, senior speaker line-up bringing the broad spectrum of big brewers to the smaller emerging craft brewers. Now in it’s 12th year, 2016 will follow the tradition as we move to the next European Beer Capital – Brussels for a jam-packed two days of exclusive insight, strategic guidance and dynamic discussions on everything from the top trends in beer, the latest product innovations, the evolution of marketing to the rise of craft beer, new international growth markets and disruptors to the market. Leveraging our Canadean business intelligence and extensively researched with over 40 key industry leaders, we reflect the challenges and brilliant ideas to stimulate your thinking and drive your beer strategies forward for years to come.

We look forward to seeing you in Brussels in May 2016!

Watch the key highlights from our 2015 International Beer Strategies Conference:


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Event News

Latest confirmed delegates

Canadean International Beer Strategies Conference will bring together senior level beer industry professionals to share strategies, success stories and lessons learned, and present their experiences in strategy development in order to inspire and drive future growth. View the latest sample list of delegates attending below:

Beer Conference 2015 – The lowdown

Before the conference even kicked off, we had an exclusive behind the scenes Heineken Brewery tour at Zoeterwoude – the biggest brewery in Europe built 40 years ago in 1975 where they have unmanned operations brewing 7 days a week producing 5% of the group volume at this site.

A competitive landscape for beer

The past 12 months have seen huge changes in the competitive landscape for beer.  A-BInBev’s acquisition of SABMiller has created a “beer giant” which accounts for almost a third of all global beer volume.  The disposals that have been made as part of the deal have also boosted the volumes and shares of Molson Coors (who have acquired the global Miller business),  and Asahi (who have picked up Grolsch and Peroni).  The “Craft” beer phenomenon continues apace, and slowing growth is seeing ...

About Canadean

Canadean has a long-held reputation for providing valuable and in-depth market research initially built up in beverages, and now operates across the FMCG market and relatedindustries, including packaging, ingredients, soft drinks, beer, retail, foodservice, wines & spirits, health & beauty and food.

Why attend?

Continually striving to provide the most valuable event experience, we bring together CEOs, MDs, Directors and Heads of Strategy, Sales, Marketing, Brand, Commercial, Export and Innovation from across the European beer industry for the most comprehensive view of the industry.

Inspire, influence and inform your beer strategy for 2016

The only international beer strategy-specific conference to cover everything from product innovation, rise of craft beers, new growth markets and the evolution of marketing to the latest innovation in packaging, draft and ecommerce.

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