Executing Shopper Insights 2019

Arena International would like to thank all those who were involved with the Executing Shopper Insights conference in 2018. The event was another great success and we will return on the 6th and 7th of February 2019for the 7th edition, in London.

Over the course of 2 days we gathered leading brands and retailers to take part in a series of interactive case studies, panel discussions and roundtables to tackle the integration of shopper insight strategies led by brands and retailers to engage customers, enhance the impact of marketing investment, and create profitable Omni-channel strategies.

Attendees left Executing Shopper Insights with key takeaways on the changing shopper insights market and new partners to deliver successful insights strategies and we’re looking forward to seeing you all in 2019.

Event News

Who should attend this event?

Executing Shopper Insights brings together insight professionals from leading brands and retailers across Europe. The event has a core focus on shared and open debate, job functions you can expect to meet include:Head of Shopper/Consumer InsightsHead of MarketingCMIMerchandisingCustomer/ Shopper insight ActivationShopper MarketingMarket activationShopper insightsConsumer insightsTrade MarketingAdvertisingE-commerceMerchandisingBrandingCategory ...

Highlights on the 2018 Agenda

The 2018 edition hosted a fantastic line-up of speakers from the most important FMCG companies across very different sectors to explore all the challenges and opportunities of shopper insights. Among those topics, some were particularly important and insightful:Deborah Womack from Ralph Lauren presented to the audience the CRM Strategy imperatives for CMOs and Senior Leaders.Anna-Sterre Mees from Philips made us rediscover the story of the hungry caterpillar to ...

Countdown to Executing Shopper Insights 2019