Executing Shopper Insights 20178th – 9th February 2016, London
The Executing Shopper Insights 2016 event saw its biggest ever meeting of retailers, brands and service providers convene in London. With over 100 delegates passing through the doors across the 2 days, the program featured 23 presentations delivered by over 30 speakers from service providers, brands and retailers. Panel Discussions and roundtables also helped keep the event interactive and allowed real solutions to be discussed.
After the success of 2016, we are delighted to announce that Canadean’s Executing Shopper Insights event will be convening again on February 8th and 9th in London for the 5th year running.
There were a number of highlights across the 2 day program which offered delegates some great takeaway information.
Attendees of this event include those working within marketing, brand management, insights e-commerce from suppliers, manufacturers and retailers. Typical job titles include C-level and Managing Directors, or Heads/Directors/Managers of:
Engage shoppers, create brand loyalty and produce targeted marketing – these are all fundamental elements to brands and retailers succeeding. In what is a competitive environment, methods to target local shoppers to become engaged in-store are universal objectives of those working to improve their products, no matter the category. Importantly, Canadean’s ESI event will spotlight a number of key categories and provide some great cross-over lessons for all types of brands.
2016 saw a particular focus on the power of Smartphones to track and record shopper behaviours in-store. With the average person checking their phone 150 times, the potential of using these devices to further understanding of shopper behaviours is becoming increasingly apparent.