Spotlighting leading technologies and tangible strategies to secure and protect your brand
We are delighted to announce that our 8th annual Global Brand Protection Summit will return to Amsterdam in 2017. The summit brings together brand protection and IP specialists in an active discussion of the key issues facing the industry.
What’s new for 2017?
The luxury goods market was worth £225 billion in 2015 and with emerging markets continuing to expand – particularly in China and India – one of the pressing issues for all luxury brands is counterfeiting. Many systems have been developed to combat the problem but, as markets expand, brands will see a new impetus to develop even more robust anti-counterfeiting systems.
Given the growth of the luxury goods market, our 2017 programme will pioneer a Luxury Brand Protection stream across both days, to provide attendees with insight and knowledge of the obligations and opportunities in this burgeoning market. Hear from luxury business leaders, designers and entrepreneurs on how they are addressing these issues head on and producing results.
With the internet retail world, and in turn online-counterfeiting, showing no signs of slowing down it is imperative that businesses understand the importance of protecting both themselves and their brand with sound legal counsel.
Learn how your brand can expand and enhance its legal and brand protection arsenal: Both streams of our 2017 programme will feature exclusive insights from general counsel and lawyers specialising in brand protection.
Join us in Amsterdam for innovative case studies and fruitful discussions on the latest trends in brand protection.
Global Brand Protection Summit provides a unique platform for executive level attendees from a range of industries including: Automotive, apparel, entertainment and luxury. The event asks important questions about the future of brand protection in the face of a dramatically changing landscape - the EU IP enforcement and trademark directives, global anti – counterfeiting, changing consumer behaviour and the continuing rise of online-counterfeiting.