Global Secure Summit 2012 Event Information

Brand security is a worldwide problem that is increasing and affecting many successful companies across all industries. Today, more than ever, companies need to combat security risks before it is too late. Vital knowledge to make informed decisions is crucial. A company’s brand is its single most important asset. How current and prospective customers perceive a brand is key to its success. Therefore, it is imperative for a company’s future that its brand is protected. All aspects of a business are affected by brand abuse.

Any brand protection strategy must involve the whole company when considering how to minimise brand abuse in sales, brand management, marketing, finance, manufacturing and legal departments; dealing with the consequences of cybersquatters, counterfeiters and grey marketers remains as pressing as ever. The consequences result in lost revenue, a damaged brand, ineffective channels to market, lower margins and, most important of all, confused and unhappy customers.

The Global Secure Summit 2011 represents a platform, a global meeting point that puts forward different levels of awareness, education and interest to enable those that attend to design, develop and implement customized, secure solutions against consumer product counterfeiting and diversion. We will offer a multi-faceted, holistic approach to brand security for brands by focusing on the key elements of a brand protection strategy:

By Role (IP Counsel, Marketing and Brand, Anti Counterfeit)

By Geography (UK, European Union, USA, China, India, Japan, Middle East, Russia and CIS, International)

By Industry (eCommerce, Manufacturing, retail goods, Pharmaceuticals, automobile etc

By Issue (Trademark Infringement, Counterfeit Goods, Grey Market, Online brand abuse, Anti-Piracy, Brand Security, Product Authentication, Reputation Management, Mobility solutions)

GSS will provide a meeting-point for brand owners seeking:

• Secure services that protect them from counterfeiting
• The solutions and services to allow them safeguard the value of their brands
• The opportunity to develop a more transparent way of working to become more sustainable.