Health in Beverages Congress 2012

In order to satisfy the consumer’s thirst for healthier drinks, beverage manufacturers must innovate. Only continued innovation will guarantee survival in a harsh and merciless market place, where a stretch of poor sales will result in reduced shelf space and eventual demise of the company.

With an increasingly savvy and health-focused consumer base, manufacturers strive to supplement their products with additional benefits. The commercial edge can be achieved by making products with more natural ingredients or adding value in terms of vitamins, minerals and performance-enhancing ingredients.

Canadean’s Health in Beverages Congress uncovers the newest, cutting-edge strategies and techniques that will help you to stay ahead of the curve and increase profits from ‘healthy’ beverages. The aim of the Congress is predominantly to look at the next wave of functional beverages and get the real feel of what other large to small companies have done to prove that the sky is the limit when it comes to innovation and delivery of ‘added-value’ beverages. Health in Beverages Congress is targeted specifically at professionals involved in R&D, Innovation, Marketing and Consumer Insight. Join us in Brussels to experience the real shake-up of the industry and network with the industry’s key players and top entrepreneurs.