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Revealing the latest packaging innovations and highlighting the best strategy to ensure your brand stands out on the shelf whilst keeping costs low.



The 11th PACE Packaging and Converting Executive Europe Forum will be returning to Amsterdam on 28th February – 2nd March 2017 for another superb year. Attracting the top brands worldwide, PACE brings together executive’s working in the packaging industry to discuss innovation, technology and challenges. We offer a unique experience to network with colleagues and meet new potential partners.

The programme this year is streamed so you can tailor your day and participate in interactive debates and panel discussions. We have more brands than ever before featuring on the agenda and the forum will be our best to date so don’t miss out!

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Event News

Branding your packaging – what do you need to know?

Packaging is like a book cover – that’s the first thing that your customers are going to see, therefore branding your packaging could be more important than you have thought.

5 Innovative Packaging Trends for 2017

European Packaging trends are highlighting innovation more than ever before, as the typical consumer is becoming more and more demanding and hard to surprise.

Things to do in Amsterdam

After the action packed conference why not take some time to enjoy the sights of Amsterdam. As Netherlands’ capital; Amsterdam is overflowing with culture, artistic heritage and legacies of the city’s 17th-century Golden Age.

Agenda highlights for 2017

The PACE agenda is full of exciting presentations, case studies, debates and roundtables for 2017 and it will be a superb few days in Amsterdam. Michael Nieuwensteeg the Managing Director at NVC and renowned packaging guru will be chairing the event.

Hear what some of our past attendees had to say...

‘A useful forum for discussions and making food connections’ – Danone Research

Who Should Attend?

PACE Europe provides a unique platform for brand owners across multiple sectors to learn from peers and regulators on latest trends and challenging within this fast-paced sector. This exciting and well respected forum also provides a fantastic opportunity for discovering new technologies and suppliers.

Countdown to PACE Europe 2017