Building upon holistic, spirit focused strategies to inspire increased brand development

31st October - 1st November, London, UK

The 4th Spirits Strategies Congress is set to take place in London on the 31st October - 1st November. It will be an event that aims to bring together strategic focused individuals within the spirits industry from predominately across Europe to share the critical issues and tackle the key points to build the foundations for sustainable growth to maximise profitability.

This is the only comprehensive conference focusing on gathering senior level decision makers from across the spirits industry in diverse commercial functions to be inspired to deliver growth. We are building on the success of last year for another 2 days of networking, exclusive case studies, interactive panel discussions and roundtables. There will be a holistic representation of the spirit industry so make sure you are part of this exclusive group.

Join us at this unique event to make priceless connections, stay up to date and stimulated to influence your spirits strategy to achieve greater profitability and brand awareness.

We look forward to welcoming you to the event in Autumn which promises to be the biggest and most dynamic we have showcased.

With an encompassing agenda which will address the most current topics, from defining your premium status to engaging millennials, this is the only event encompassing discussions across spirit categories.



Event News

How will Brexit affect the alcohol market?

On the 23rd of June 2016 voters took part in a vote to decide whether the UK should leave or remain in the European Union. The results were announced and it was decided that Britain would leave the EU.  Due to the Brexit results, David Cameron the Prime Minister had resigned and Theresa May took over the responsibility to become the next prime minister of the UK.

Why has there been a decline in spirits sales?

Consumers worldwide are drinking less alcohol for the first time in around 15 years. Recent studies have suggested that global consumption of alcohol has decreased over the recent years. There are many factors to why there has been a decline in spirits which will be explained below.

The importance of bar trends in shaping the spirits landscape

The on trade sector plays a massive part in the spirits industry and the way it has developed over the years. The in the UK alone there are 120  thousand bars, pubs, restaurants and hotels and spirits make up 24.2% of the on trade sector here with a sum of £5.8 billion in 2015 (Wine and Spirits Trade Association, 2016).

Will the interest in gin be short lived?

Gin has grown to become an important part of the spirit market with increased attention by all spirit players and consumers. The UK sales of gin broke through the £1 billion mark for the first time in 2016 and it has continued to grow in terms of variety and significance (Telegraph, 2016)

What out attendees said about 2016's event

“A great way to step away from the office to see & share what we are doing/should be looking out for as an industry”.

Genuine Insights

The 2016 event was characterised by fantastic case studies offered by some of the world’s most successful brands, helping the event to offer real life lessons to all those within the room.