The global popularity of tobacco and the massive profits generated by cigarettes and other nicotine products attracts highly motivated counterfeiters. Fakes can have catastrophic consequences for producers ranging from harmful effects on consumers and an increased risk of lawsuits, to lost revenue, poor brand loyalty, and the scrutiny that results from lower tax proceeds.
- Learn why the nicotine delivery market needs more sophisticated anti-counterfeiting solutions
- Hear about how a major global tobacco producer is leveraging digital watermarks to secure the authenticity of its products
- Understand what you can learn from pharmaceutical brands and central banks that use the same technologies to protect their integrity