Christian Kiefer, CEO and Founder of Spa Wellness Project Management stands as a mover and shaker at the forefront of the Spa and Leisure industry, wielding over two decades of expertise and an unwavering commitment to innovation. Recent triumphs with his brands Rayya Wellness and Wellbeings Holistic Healing showcase an unparalleled dedication to redefining the landscape of integrative hotel wellness concepts.
At the helm of Rayya Wellness, Christian has orchestrated a meteoric rise, securing eight Global Industry Awards such as “The Best Wellness Brand in the Region”. These accolades underscore his relentless pursuit of making Wellness an affordable and accessible option for all walks of life. Additionally, one of Christian’s notable achievements includes the co-creation of the first-ever hospitality Wellness brand “RayyaWellness” on the iconic Palm Jumeirah under the Patronage of HH Sheikh Rashid Al Nuaimi.
In recognition of his pioneering spirit, Christian received his latest honourable accolade as “Best Innovator” at the World Spa & Wellness Convention 2024 that was held in Dubai. This further distinguishes his brands as the foundation for luxury hospitality wellness in the region. Adding to this recognition, Christian has also been selected as a judge for the prestigious World Spa and Wellness Awards 2025 in London, a testament to his expertise and influence within the global wellness industry.
Building upon these successes, Christian continues to lead both Rayya Wellness and Wellbeings to new heights. With a combined portfolio of 25 Hotels from 2023 and several exciting openings on the horizon for 2024, Christian’s visionary leadership promises to shape the future of the Spa and Wellness landscape in the GCC.
“My vision is to create personalised, affordable and ethical Wellness solutions for hotel operators and guests alike. With a business model built on long-lasting win/win partnerships we strive for tailored solutions that are sustainable, quality-driven, and consistent. I believe this is the core of our lasting success.”
This ethos drives his leadership at Rayya Wellness and Wellbeings, guiding their trajectory towards excellence while ensuring they remain pillars of innovation and integrity in the industry.