The value of hope

  • Research and development initiatives have long acknowledged that patient participation in clinical research is driven by “hope for a cure” as a key incentive
  • Patient reported outcomes, subgroup analyses, “exit” interviews at study conclusions, help contextualize the value of trial data within a scientific, clinical, and humanistic framework
  • Within oncology indications particularly, selective patient targeting, innovative trial designs to accelerate approval, and assessments that reflect how patients “feel, function or survive” are highlighted as distinguishing characteristics.