- Follow the money: Owners, operators, brands, and investors — who should pay for new tech?
- Can solutions really plug into CRS/PMS ecosystems without disruption?
- If a tool boosts guest experience but drains owner budgets, is it worth it?
- Future Models: Co-investment, revenue-share, or brand-led mandates — what’s next?
Moderator: Ted Horner, Owner, E Horner & Associates