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Why Attend?

Your Exclusive Invitation

Hybrid Workloads and Agentic PCs: Building the Modern Enterprise in partnership with AMD, taking place in Amsterdam on the 17th September 2026.

Artificial Intelligence has rapidly moved from experimentation into everyday business operations. Yet for many organisations, the next challenge is no longer whether to adopt AI - but how to deploy it economically, securely, and at scale.

As enterprises prepare for Windows 11 refresh cycles, rising AI infrastructure costs, and the emergence of autonomous AI agents, the traditional PC is becoming an increasingly strategic endpoint rather than simply another employee device. Organizations must now balance cloud AI with on-device intelligence, while addressing security, governance, compliance, productivity and long-term ROI.

As such, the role of the Agentic PC is proving pivotal.

This executive dinner brings together senior IT and business leaders for a candid, peer-level discussion exploring how Agentic PCs, hybrid AI architectures, and the next generation of enterprise computing can help organisations accelerate innovation while maintaining control over cost, data, and user experience.

Rather than focusing on technology alone, the discussion will examine the strategic decisions leaders are making today to prepare their organizations for tomorrow's agentic AI workplace.

As with all Tech Monitor / AMD roundtables, the focus will be on open, informed discussion among peers and subject-matter experts. We invite you to join us for an evening of candid conversation and shared learning.

 

Agenda

6.00pm: Arrival, welcome and networking drinks

7pm:  Panel discussion

7:30pm: Dinner

9:30pm: Event ends

Speakers

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Gaston Sandoval
Corporate VP Marketing AI PC AMD 

Gaston Sandoval is a transformational business leader with
over 25 years of experience in driving growth and scalability
across product lines and verticals. He joined AMD as
Corporate VP of Marketing in 2023 and is currently
responsible for driving the growth of AMD-based notebooks,
desktops, and workstations in the commercial space.

Before joining AMD, Gaston was the Chief Commercial
Officer of Lenovo's Industry Solutions, where he led global
sales and marketing, incubating the solutions business. In
addition, Gaston led portfolio and product marketing for
Lenovo’s Solutions and Services Group.

With a successful track record of transforming global brands,
launching technology solutions, and driving revenue growth,
Gaston has previously held leadership roles at IBM,
Panasonic and has lived and led global and regional teams in
North America, Latin America, Japan, and China.

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Plan Your Visit

Waldorf Astoria, Amsterdam

Upon arrival, please head to the Huygens Room where arrival drinks will be taking place. Thereafter, dinner will take place in the Decquer Room.

Address:

Herengracht 542-556, 1017 CG Amsterdam, Netherlands

How to get there:

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