Archives: Agenda

• Understanding the consumer mindset – Eastern Europe versus Western Europe
• Consumer trends and preferences in the Middle East
• Forecasted growth of low and non-alcoholic spirits, beers and RTD cocktails
• Recent boom in plant-based drinks
• How has the consumer purchasing habits evolved – on versus off trade?

• Where are we with the low alcohol descriptors? What are these and why shouldn’t we use them on soft drinks?
• The importance of ‘lower’ options in the growth of low and no.
• What is mid-strength? Is this the right time to introduce a new descriptor or is this just another way to say ‘lower’?
• What’s next for the low and no sector?

• Ensuring consumers stay engaged with your brand
• How to reinvent a classic so that it continues to attract consumer’s attention
• Introducing new packaging and flavourings to revitalise a product and brand
• Leveraging your sustainability initiatives to promote a clean green image

• How can brands work more effectively with on-trade partners to communicate the benefits and qualities of non-alcoholic spirits
• Meeting the needs of consumers wanting non-alcoholic spirits
• Educating the market on the premium qualities of non-alcoholic spirits

• Development of new flavours through new ingredients
• Promoting health benefits – how to change the consumer mindset
• The latest in zero sugar energy drinks
• What new ingredients can we expect to see in future energy drinks

Potential topic

Innovation in glass packaging

• Why glass packaging is better at communicating a premium product
• Is glass packaging a sustainable product?
• The potential for recycling glass packaging

Enhancing the consumer experience through glass packaged premium products