Clifford E. Douglas has worked for 38 years in federal health policy leadership, tobacco and health policy advocacy, academia, research, and litigation. He earned his undergraduate and law degrees from the University of Michigan.
A central focus of Cliff’s work is strengthening public and decision-maker understanding of the continuum of risk across tobacco and nicotine products, the public health consequences of regulatory choices, and the imperative of consumer choice.
From 2023 to 2025, Cliff served as President and CEO of the charitable foundation Global Action to End Smoking, leading a strategic transformation and advancing global evidence-based dialogue about the harms of smoking and the tools now available to greatly mitigate that harm.
For more than a decade, Cliff taught tobacco policy at the University of Michigan School of Public Health and directed the University’s Tobacco Research Network. In 2023, he produced the widely used online course, “Tobacco & Nicotine: Public Health, Science, Policy, and Law.” He also served as Co-Investigator for the FDA- and NIH-funded Center for the Assessment of Tobacco Regulations, a collaboration of the University of Michigan and Georgetown University.
From 2015 to 2020, Cliff was National Vice President for Tobacco Control at the American Cancer Society and, from 2010 to 2015, Tobacco Control Policy Advisor to the U.S. Assistant Secretary for Health and the U.S. Surgeon General. He served previously as Special Counsel on Tobacco Issues in the U.S. Congress, as an attorney in landmark tobacco cases, and helped lead the successful national effort to prohibit smoking on U.S. airline flights.
Cliff currently serves as an independent consultant on tobacco harm reduction for Womble Bond Dickinson (US) LLP, focusing on education, communications, and health policy. He does not represent or speak for the firm or its clients.