Consumer insights: Using the early adopters to understand the future

  • Haypp Group is the largest nicotine pouch retailer in the world. 100% of its sales are online. It has stores in the US such as Northerner.com & Nicokick.com and stores in Europe such as Haypp.com
  • Globally we carry over 1,000 SKU’s with all of the global and local manufacturers using our platforms to test new products before going to mainstream retail.
  • Haypp’s deep data set, from over 1.5M visitors per month combined with its machine learning research capabilities have made it the largest insights provider to the category, globally.
  • Haypp is listed on the Stockholm Nasdaq with revenue over USD 250M.