Breakfast Deep-Dive – Health and Permissible Indulgence In Dairy: Are They The New Drivers Of Premiumization?

  • Discover how to leverage indulgence and added functionalities to enhance the perception of product value
  • Explore whether indulgence and health-focused functionalities can coexist within the same market demand space
  • Identify the most influential product claims

Join this expert-led, peer-to-peer deep-dive session to hear from those in the know. Take back to your business an understanding of what it takes to succeed and lessons learned from those who have been there, done that.

Delegates must pre-register interest prior to the day of the event.

HOSTED BY: Magda Dziuba, Senior Commercial Analyst, Consumer Division, GlobalData

EU Food Policy Trends Shaping the Future of Dairy

  • EDA: who we are, and what we do

Overview of the European Dairy Association, its role in EU policymaking, and its engagement with science- and evidence-based food policy.

  • Ultra-processed foods & cardiovascular health

Recent EU discussions on ultra-processed foods in the context of the recent EU Cardiovascular Health Plan, and implications for dairy products.

  • Sugar taxes

EU discussions on sugar taxes and other fiscal tools across the EU, and EDA’s advocacy approach.

  • Sustainable nutrition and the role of dairy

EDA’s recent work on positioning dairy within sustainable diets that are nutritionally adequate, affordable for consumers, and aligned with environmental objectives.

Roundtable Discussions

Interactive roundtable sessions offer a unique opportunity to come together with your peers to share best practice and develop solutions to critical challenges facing the industry as a whole. Hosted by industry experts and each focused on a single issue, roundtables are an exciting, interactive way to build your personal network and learn from the experience and expertise of others. 

Each roundtable session lasts for 40 minutes and delegates may attend up to 2 roundtables.

Roundtable 1: NPD: From Consumer Insight to Successful Launch

  • Consumer-driven innovation: turning insights into real opportunities
  • Smarter segmentation: identifying high-value targets
  • Maximizing product launch success rate: what makes the difference

Fosca Vezzulli, Sensory scientist, Vinhood

Veronica Martinelli, Key Account Manager, Vinhood

 

Roundtable 2: Hybrid dairy

  • A changing industry – precision fermentation and hybrid dairy
  • Fast scope 3 reduction potential
  • Commercialising hybrid dairy – challenges and opportunities

Jakob Skovgaard, Co-Founder & CEO, PlanetDairy

 

Opening Keynote – Case Study: Health claims – how consumers perceive these

  • How are consumers connected to brands and fast-moving consumer goods?
  • How do consumers choose products – consumer shopping behaviours and brand recognition
  • Growing scepticism around vague or overstated claims
  • Preference for simple, science-backed messaging
  • Trust built through transparency and recognizable ingredients