Brands must deliver more functionality, taste, and nutrition in every bite, supporting consumers’ proactive wellbeing goals.
- How to create high impact products with better nutrition
- Meet new eating patterns shaped by GLP 1–driven portion shifts
- Power innovation across life stages and lifestyles — personalized nutrition supported by Valio’s dairy solutions
A practical case on how to use market intelligence to:
- Spot early shifts and stay prepared
- Identify growth opportunities and risks
- Go from precision to timeliness
Consumers expect the same indulgent, creamy eating experience across dairy, processed cheese, and plant-based alternatives. At the same time, fat reduction, cleaner labels, and cost pressure reduce formulation flexibility. In this session, we highlight where texture performance is most at risk across different systems, and share validated strategies to rebuild structure for stable, process-robust eating quality.
- Why “same expectations” behave differently in dairy, processed cheese, and plant-based systems
- Identifying the ‘Failure Points’: When texture is at risk during processing vs. shelf life
- How structure can be rebuilt to deliver creamy, stable performance under real constraints
Customer experience strategies, products and design that has been around for decades is no longer fit for purpose. The customer of today and into the future is at home in an always on, digital first world. But no one wishes to eliminate the human relationships and understanding that have built this industry over centuries.
- Which elements of customer design would you like to see sent to a charity shop?
- What limiting beliefs should be consigned to the bin?
- Which strategies and experiences should never reemerge as a retro trend?
Audience engagement exercise with senior speakers from the day on stage
[Moderator] Liz Lumley, Independent Journalist