Archives: Agenda

With the EU’s push for Digital Product Passports (DPPs) under the Ecodesign for Sustainable Products Regulation (ESPR), the spirits sector is increasingly focused on how DPPs can support sustainability, transparency, and brand protection

• What a Digital Product Passport is and its relevance to the spirits industry
• Outlining the risks and counterfeiting challenges associated with digital identities
• Showcasing how technologies can ensure product authenticity

• Recent findings from our consumer survey on taste and trends
• Category growth through approachability
• Consumer led messaging & products – Making the products people want

• Identifying key markets for global expansion – how to analyse global trends to determine expansion opportunities
• Navigating regulations and compliance in different regions – import/export laws, labelling regulations and tax structures in different markets
• Maintaining brand consistency internationally – how to build a culturally relevant brand for international customers

• How RTD cocktails are reshaping consumer habits
• Packaging innovations driving market success

Seedlip founder and game changer Ben Branson, takes on 10 quick fire questions from Jonathan Ford, co-founder of Pearlfisher and Rosalind Michaluk, Strategy Director at Pearlfisher — the creative force behind Seedlip’s iconic branding — to uncover what the past 10 years tells us about the next.

• Nootropics are the New Buzz: How brain-boosting ingredients are creating a white space for brands, and what makes nootropics different from other functional claims
• Bridging Science & Storytelling: Practical ways to educate consumers on complex ingredients without losing the ritual and fun of the drinking occasion
• From Ingredient to Icon: What it takes for a mind-enhancing beverage to stand out. Formulation, sourcing, regulatory guardrails, and flavour are all part of the brand promise
• Lessons from Kin: How we’ve navigated brand development, marketing, and community-building around cognitive function
• A Wellness Status Symbol: Why the next generation of drinkers sees cognitive wellness as the ultimate luxury, and how that shifts category strategy for innovators and suppliers alike
• Where We Go Next: What’s on the horizon for brands ready to push beyond mindful drinking into mind-bending territory