Archives: Agenda

How AI-Driven Sales Enablement Creates an Engaging Buyer Experience in Seconds.

• From kitchen chaos to major retailers – how a bubbling side hustle turned into a supermarket disruptor (with a few fermentation disasters along the way)
• Falling for the fizz – why we obsessed over taste and gut health before we ever thought about ‘brand’
• When winging it stopped working – how getting serious about brand shifted our team culture, our retail traction, and the decisions we said yes (and no) to
• Function meets flavour meets rebellion – how Hip Pop is proving that drinks can be good for your gut and still bang with boldness

• From fruit press to fizzy leadership: how Cawston Press grew a £20M+ brand without compromising on ingredients or values
• Building credibility through simplicity: why “no added sugar” and “no concentrates” still resonate in a crowded market
• Innovating like a startup, operating like a scale-up – balancing legacy and agility in brand evolution
• Owning a niche (and making it mainstream): how Cawston’s Sparkling Rhubarb captured 71% of its category

• Beyond Moderation: Understanding Evolving Consumer Behaviours
• Category Dynamics: Drivers and Barriers to Growth
• Preimmunizing the category, not a product. Shifting focus from individual SKUs
• Brand Credibility: Building Trust Through Strategic Positioning

The next big wave in functional beverages isn’t coming — it’s already here. Hemp-derived THC beverages are poised to redefine “better-for-you buzz,” opening the door to mass-market adoption in the U.S.

• What is THC, and why hemp matters— How hemp-derived THC sidesteps federal cannabis restrictions and unlocks true interstate commerce
• The U.S. market opportunity— Cannabis beverages have already surpassed $1B USD in annual sales — with hemp-derived THC beverages emerging as the fastest-growing segment
• Consumer demand curves— More than 50% of consumers under 35 are open to trying THC beverages, with “sessionable dosing” (2–5 mg) driving repeat purchases
• Regulatory clarity (and chaos)— Navigating the patchwork of state laws while preparing for the inevitability of federal change
• The strategic play— Why hemp-derived THC is the lowest-friction entry point into cannabis beverages today, and how early movers are seizing market share
• SōRSE Technology— The benchmark emulsion system powering leading brands to deliver safe, stable, and scalable THC beverages with confidence

Using data and insights drawn from Ai Palette’s 61 billion data points collected globally Todd Davis, Director of Innovation Intelligence, will:

• Look at emerging trends in ingredients, product themes, consumption contexts, product attributes and culinary environments in functional drinks, softs and no-lo beer
• Examine how engagement crossed with CAGR growth helps us identify what is positively trending v what is generating a lot of noise but may be on the wain
• Take our learnings from the above and feed them into the Ai Palette platform to generate original beverage concepts in real time including packaging visuals and food service concepts