Archives: Agenda

• 3 separate fires beneath the industry’s feet

– Volume decline – the industry faces significant headwinds e.g. moderation, changes in socialising, macro-economic pressure

– Threats from non traditional players e.g. Coca-Cola and PepsiCo?

– GLP – 1 – Is it the single biggest threat to beer and cider consumption in our lifetime?

• Which flame is burning hottest under YOUR business right now and how must the industry adapt to thrive?

Join this expert-led, peer-to-peer deep-dive session to hear from those in the know. Take back to your business an understanding of what it takes to succeed and lessons learned from those who have been there, done that.

Delegates must pre-register interest prior to the day of the event.

HOSTED BY: William Blackett, Director of Consulting, GlobalData

• Authenticity and innovation – lessons from cider’s biggest market
• Zero alcohol, flavours and fruit, abv – how range recruits.
• Occasion and drinker demographics.
• Market trends, opportunities and the future

• Introducing the LogiCO2 Safety System
• If CO2 is part of your operation, safety should be part of your setup

• Understand market dynamics and pressures
• Stay relevant in the current context
• Protecting the beer as a growth strategy

• Why no alcohol beer keeps growing, and where taste still holds it back
• What consumers expect from no alcohol beer, and why “close enough” isn’t enough
• Key attributes (aroma, taste, mouthfeel, body) and how they balance to create an optimal sensory experience
• What does success look like? A look at real European no alcohol beer sensory profiles
• Co-creating taste solutions that transform a no alcohol beer base into a product with signature sensory cues that consumers associate with your brand