Archives: Agenda

• Future-Proofing Trends: Identifying the key shifts shaping the next era of non-alcoholic beverages
• The New Hydration: Decoding the evolving needs and lifestyle demands of the modern consumer
• Category Winners: Pinpointing which beverage segments are dominating market share and consumer preference

• Functional drinks with advanced masking and sweetness-modulation tech
• Probiotics and botanicals to meet the food as medicine demand
• Using global consumer insights to accelerate your NPD

 Available Sponsor

• Out-pacing the crowd with bold flavors and first-to-market functionality
• Identifying areas that large competitors are too slow to fill
• Winning the category by proving our product moves faster than legacy brands

• Moving beyond general wellness to age-defying and cellular-health ingredients
• Prioritizing emotional health through adaptogens and nootropic blends
• Tailoring products to specific biological needs – gut biomes and hormone health

• Evolving consumer behavior, identifying who is moving beyond basic hydration and what’s driving the shift toward function‑first beverages.
• Next‑gen functional innovation, gut health, mental clarity, stress relief and the rise of multi‑benefit “function stacking” in drink development.
• The rise of living liquids, how kombucha, kefir and other fermented refreshments are becoming mainstream alternatives to probiotic pills.
• Daily functional rituals positioning kombucha as a daily tool for digestion, immunity and mental clarity.
• Probiotic diversity leveraging kefir’s broad strain profile to support long‑term gut resilience and immune defence.

• Active Preservation: Extending shelf life and reduce food waste
• The Circular Loop: Designing compostable bioplastics and reusable systems
• Optimising bottle and cap designs for easier recycling

Sponsor Session Available

• Prioritising high-turnover functional brands that prove they can move as fast as legacy leaders.
• Curating dedicated zones for sober-curious and health-optimisation drinks to simplify the shopper journey
• Partnering with brands that justify premium price points through innovative ingredients and sustainable credentials