Panel Discussion: Who Pays, Who Gains? The Real Economics of Hotel Tech Innovation

  • Follow the money: Owners, operators, brands, and investors — who should pay for new tech?
  • Can solutions really plug into CRS/PMS ecosystems without disruption?
  • If a tool boosts guest experience but drains owner budgets, is it worth it?
  • Future Models: Co-investment, revenue-share, or brand-led mandates — what’s next?

Moderator: Ted Horner, Owner, E Horner & Associates