Archives: Agenda

As Asian hospitality enters a new phase of expansion and digital transformation, hotel leaders are redefining what success looks like across development, operations, and guest engagement. This opening keynote unites regional visionaries shaping the industry’s future to explore how innovation, investment, and intelligent operations are driving competitive advantage and long-term value creation.

• Where the next wave of investment and growth opportunities lie across Asian hospitality
• Balancing profitability and brand equity: the evolving relationship between direct bookings and OTAs
• Building intelligent, data-driven operating models to boost agility, efficiency, and ROI
• How leadership mindsets are shifting from reactive management to predictive, insight-led decision-making
• Scaling transformation across multi-brand, multi-market portfolios through technology, AI, and workforce innovation
• How sustainability and digitalisation together are setting the tone for hospitality’s future in the region

• The Engagement-First Philosophy: Building spend through authentic guest connection, enhanced by MarTech platforms that enable personalized, timely, and scalable interactions.
• Leveraging guest data and preferences through MarTech to create relevant offers that feel like recommendations, not pitches
• Loyalty as a Revenue Engine: How loyalty ecosystem, supported by MarTech automation encourages repeat stays and deeper spend on extras
• The Freedom Factor: Why giving guests autonomy, enabled by self-service digital touchpoints & personalization- drives satisfaction and spend

• Embedding sustainability into hotel infrastructure while maintaining or enhancing the guest experience
• How early tech and design decisions influence both environmental impact and service quality
• Waste, water, and energy: What smart solutions are leading the way?
• Using digital tools to monitor, manage, and communicate sustainability initiatives to guests
• Use cases from innovative, eco-conscious hotels

• Technology isn’t just infrastructure: it’s the backbone of guest safety, staff efficiency, and business continuity.
• Common Challenges: Issues like fragmented systems, slow response times, and lack of visibility create risk and inefficiency across hospitality.
• The Impact: When IT and Security fail to work in harmony, operations suffer and the guest experience is compromised.
• The Solution: Unified platforms and proactive processes that align technology and security to deliver reliability, resilience, and trust.

With the rapid evolution of hotel technology, developing a forward-looking strategy that balances innovation, investment, and integration is critical. This discussion explores how hotel groups are modernising legacy systems, aligning technology with brand vision, and building the foundations for sustainable digital growth.

Key themes:

• Building versus buying: How to decide between in-house development and external partnerships
• Integrating new systems into legacy infrastructure without disrupting operations
• Aligning technology investment with commercial and guest experience goals
• Governance, data security, and interoperability as cornerstones of scalable tech strategy
• How to future-proof existing assets with flexible, cloud-based, and data-driven solutions