Archives: Agenda

• How is the category evolving?
• New flavours and ingredients that meet consumer tastes and preferences
• The key role non-alcoholic spirits play in offering choice to consumers
• Is there a need for functional non-alcoholic spirits?
• Premiumization of non-alcoholic spirits

In the fast-paced world we live in today consumers are looking for ways to improve their mental performance and enhance their well-being. The recent rise in the popularity of nootropic drinks, which are non-alcoholic beverages, are designed to boost cognitive function.

• Are nootropics the future of non-alcoholic beverages?
• Key ingredients that enhance cognitive function and mental performance
• Nootropics versus adaptogens – identifying key differences
• Breaking down consumers and age groups that favour nootropics
• Which nootropics drinks have been most successful on the market?
• Future growth outlook for nootropics

• What gives retailers confidence when considering a new drink, what KPI’s inspire confidence?
• How are functional drinks positioning themselves within retailers
• Shelf space and aisle strategies at retailers
• Ensuring your brand stands out within a retail space

• The latest consumer trends and preferences in non-alcoholic beverages
• Understanding the consumer mindset – Eastern Europe versus Western Europe
• Consumer trends and preferences in the Middle East
• Forecasted growth of low and non-alcoholic spirits, beers and RTD cocktails
• How has the consumer purchasing habits evolved – on versus off trade?