Archives: Agenda

• Drinking is becoming more intentional, modular, and occasion-led
• Consumers are willing to pay more—but only when value is clearly earned
• Cross-cultural flavors are characterizing everyday discovery, not just occasional experimentation
• Functionality is entering alcoholic beverages incrementally, led by acceptable and low-risk claims

This presentation explores how Rieusset has evolved from a label manufacturer founded in 1870 into a trusted partner for today’s beer industry. It will highlight the experience, capabilities and areas of specialization that define who we are today, together with selected success stories that reflect our commitment to quality, reliability and continuous innovation. More than a look back, it is a story of ambition, transformation and sustained growth alongside our customers.

• What the craft boom of 2010–2020 actually was — and why it couldn’t last
• How one farm-based brewery survived by moving across categories: beer, tonic, gin, and soft drinks
• Where the creative energy went — and what “craft” means in 2026
• The shift from passion-driven to structure-driven: what it costs and why it’s necessary
• What small producers see that large ones miss — and vice versa
• The opportunity hiding in the correction

• Flavour as a Core Driver of Innovation: Flavour is emerging as a primary lever for differentiation and growth, shaping product development, premiumisation, and brand identity
• Cross-cultural Flavour Influence: ingredients and taste preferences from different cultures inspiring new and hybrid beer experiences
• Cross-category Flavour Transfer: Flavour innovation is increasingly influenced by adjacent categories (e.g., cocktails, coffee, desserts), enabling brewers to borrow, adapt, and reinterpret familiar taste cues in beer
• Emotions, Occasions, and Flavour: Evoking comfort, excitement, nostalgia, or indulgence, while leveraging context and occasions, driving consumer preference and loyalty

• End-of-line packaging: strapping, wrapping, and load containment solutions
• Reduce transport damage while optimizing material use and cost per pallet
• Automation options to increase throughput and improve workplace safety

• A digital factory platform where production data truly comes together.
• Collect, organize, and prepare all process data — from machines, sensors and control systems — for advanced analytics and optimization.
• Real-time insights into all stages of production, from raw material intake until the bottled beer