Archives: Agenda

• Increased consumer desire to drink non-alcoholic alternatives with sophisticated taste
• Consumers generations mostly driving the trend
• What is required to deliver against consumers’ need

In today’s competitive retail landscape, packaging is no longer just about protection – it’s a powerful marketing tool that can make or break a sale.

Join us for an engaging session where we explore:

• Why the shelf matters – and how to win at the point of purchase
• How packaging influences perception – from brand identity to emotional connection
• The sustainability shift – what today’s consumers expect and how to meet it
• DS Smith’s approach – how we go beyond the box to help you sell more and reach more customers

Whether you’re in marketing, product development, or supply chain, this session will give you fresh insights and practical ideas to elevate your packaging strategy.

• Creating a new beverage category in soft drinks most competitive sector
• Changing trends with health driving consumer purchasing behaviour
• How ACTIPH built a lifestyle brand through partnerships and unique marketing

• How can the on-trade redefine socialising through inclusivity?
• Are premium non-alcoholic drinks equal to their alcoholic counterparts?
• How can venues use premium AF options to attract new audiences?
• Why is it important to offer drinks across the full spectrum of styles and strengths?
• How does menu positioning influence perception and sales of premium AF drinks?

Each company will have the opportunity to deliver a one-minute pitch.

• Beatson Clark
• California Natural Color
• Cambri
• Ecotricity
• Hillebrand
• Mycofeast
• Nomoq
• MC Cormick
• Silesia

• Packaging is a strategic growth driver
• Health-conscious consumers expect “better-for-you” packaging
• Visual appeal is the silent salesperson
• Sustainability is a business imperative
• Packaging enables brand storytelling and emotional connection

• Unlocking Everyday Wellness: How TRIP pioneered a new ritual of modern consumers, replacing alcohol and anxiety with calm, clarity and convenience
• Ingredients with Intent: The evolution from CBD to adaptogens, nootropics, and functional mushrooms – decoding the future toolkit for beverage formulation
• Consumer 3.0: What Gen Z and wellness-driven adults are really drinking for – and how transparency, taste and TikTok shape their choices
• Beyond the Can: The global functional drinks market in 2026 and beyond – what’s coming in formats, flavours, and frictionless wellbeing