Archives: Agenda

• The biggest mistakes hotel groups made in tech adoption
• Why integrations with PMS, POS and CRM remain a nightmare
• Is AI the next revolution — or just the latest buzzword trap?
• What CIOs wish vendors would finally fix
• If they could start over: which systems and strategies would they choose today?

• The Global Context: Why Transformation Is Happening Now
• AI’s Growing Influence in Hospitality
• Sustainability as a Competitive Advantage
• Convergence: AI + Sustainability = The Future Hospitality Model
• Human Impact: Skills, Roles, and the Future Workforce
• What industry Leaders Must Do Now

Ugur Kaan Isbasaran, Founding Partner and Board Member, Isbasaran Group

As Asian hospitality enters a new phase of expansion and digital transformation, hotel leaders are redefining what success looks like across development, operations, and guest engagement. This opening keynote unites regional visionaries shaping the industry’s future to explore how innovation, investment, and intelligent operations are driving competitive advantage and long-term value creation.

• Where the next wave of investment and growth opportunities lie across Asian hospitality
• Balancing profitability and brand equity: the evolving relationship between direct bookings and OTAs
• Building intelligent, data-driven operating models to boost agility, efficiency, and ROI
• How leadership mindsets are shifting from reactive management to predictive, insight-led decision-making
• Scaling transformation across multi-brand, multi-market portfolios through technology, AI, and workforce innovation
• How sustainability and digitalisation together are setting the tone for hospitality’s future in the region

• The Engagement-First Philosophy: Building spend through authentic guest connection, enhanced by MarTech platforms that enable personalized, timely, and scalable interactions.
• Leveraging guest data and preferences through MarTech to create relevant offers that feel like recommendations, not pitches
• Loyalty as a Revenue Engine: How loyalty ecosystem, supported by MarTech automation encourages repeat stays and deeper spend on extras
• The Freedom Factor: Why giving guests autonomy, enabled by self-service digital touchpoints & personalization- drives satisfaction and spend